Only two media in Spanish speaking countries offer RSS.

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You are a spokesperson for your company, representing it for public speaking and media interviews. Following are links to some Hispanic media websites (in Spanish), to visit if you speak or read Spanish and want to learn more about Latino media. Additional information is available at http. She is editor and contributing author of Hispanic Marketing & Public Relations (Poyeen Publishing $49. Elena del Valle is a 20-year marketing and communications veteran.

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He hired a waiter who agreed to work for tips and a Spanish-speaking (only Spanish-speaking--no English) busboy. I explained to him that you can't close without at least a sign and many people probably assumed he had closed for good. The next day I spoke to John and he said he hadn't gone out of business but there was some big sports event that night and he figured there wouldn't be much business so he might as well close for the night. Wondering whether my client had gone out of business without telling me, I grabbed mt coat and ran down to investigate. The place was dark and closed with no sign.

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Even where such channels of communication do exist, such as TV, some methods used by PR practitioners, namely guerrilla marketing, would be interpreted differently in foreign countries. A soft drink was introduced into Arab countries with an attractive label that had a six-pointed star on it. In short, speaking styles and the content used differs across cultures. For example, interrupting live TV may be laughed at in the UK but in other countries it would be seen as irresponsible and rebellious. In such countries, local alternatives need to be sought such as religious leaders, tribal chiefs, school teachers or NGO's.

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I feel comfortable with writing and speaking, so I do lots of different P. But perhaps you could offer to write a Q&A column for your local newspaper. Whether it's weekly, biweekly or monthly, can you commit to a schedule. Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.

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Speaking engagements can be very lucrative, and a book gives you great material for speeches. I'm also thinking of speaking engagements. Wouldn't I be remiss if I didn't say this? When choosing between someone who has written a book and someone who hasn't, the vast majority of media people will prefer to use the author as a source. Why? Again, because this person has obviously gone the extra mile, putting in the time and effort to put his or her expertise out there, and gotten a book published. But I am such a big proponent of the ideas in the book that I want to share them (thanks by the way to Jeff Bolton, who originally got me excited about the book.

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Speaking can pay-even public libraries pay for talks-and even without pay, it's worth it for the publicity. When it comes to speaking, this is one of the few times you shouldn't focus just on your niche. For example, this year I'm speaking at Media Relations, at SPAN, and at Book Expo America, all of which are in my target audience. But I'm also speaking to over 200 CEOs at an executive transition firm event-and that's probably going to generate more business for me, because writers and publishers have heard of me already, but these executives may have not. If you enjoy public speaking, do as much of it as you can.

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Cherry says successful companies make public relations a priority. Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Creative, Low-Cost Marketing Tips to Help You be Heard.

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You've been speaking at a fairly moderate pace, and your volume has been rather steady. If they've been speaking at a moderate pace, they suddenly speed things up. If they've been speaking rather softly, they may suddenly become emphatic. If you remember the 1980s film, Ferris Bueller's Day Off, you probably remember the sardonic actor Ben Stein playing an economics professor. That oft-quoted iconic role is still used as the perfect example of a ridiculously boring, monotone speaker.

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So, put your anxiety aside and focus on your story instead of your experience speaking with the press (or lack thereof. If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization. They'll appreciate your understanding and will respect your courtesy. When they're ready to listen, make it quick and concise. Lastly, reporters are often running on deadlines and don't have much time to listen to your pitch.

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Speaking in front of an audience usually makes you an expert. Introduce yourself to other businesspeople who don't compete with you but sell products or services to the same target audience. Participating in these is another way to get your name out. There are many online newsgroups or forums for a particular subject area. Many online forums will let you put an e-mail signature with a link to your site or message with another site linked.

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If you are having your story translated into Spanish, Arabic or Mandarin, for example, use a translator who can also point out any potential sensitivities you may have inadvertently included in your release. Foreign language ethnic media means having to translate your story not only into another language, but to another culture. Do you work at a law firm with an Arab attorney? Is a verdict about to come down in a high profile lawsuit the Arab community has been following closely? Contact an Arab news publication and let them know you have an Arab expert available to comment. Working with the ethnic press may take extra work. But with an audience of 38 million Americans who otherwise wouldn't have seen your story, it just may be worth your time.

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Sometimes, after you finish answering the reporter's question, the reporter will just sit there, as if he or she wants you to continue speaking. The silence usually flusters the interviewee, who tries to please his or her interviewer by speaking again - and usually strays far off message in the process. Ask the official why he fired the whistle-blower rather than asking whether he did the deed. The question presumes you already know even if you don't have it confirmed. They'll start explaining rather than denying.

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Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. Develop long-term relationships with the media. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax. Use a press release to control the information flow.

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If you're speaking to an expert to assess a story's newsworthiness and it doesn't seem immediately obvious to you, keep talking. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. But by giving the reporter an unusual hook, he was able to convince his editors that the story deserved to be told. I drafted an e-mail with a few highlights to a reporter I had recently met from The Wall Street Journal. Two weeks later, the reporter was off to Accra, Ghana to report the story firsthand.

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