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PR: The Thrill of a Good Idea
You'll want to use many of the same questions used in the first benchmark session. A peculiarity of human nature holds that the credibility of a message can depend on its delivery method.

The Ten Ps of PR
If you're going to go to all the bother of putting a press release together it had better be powerful. Just like you rarely make a new friend over the process of one telephone call, it will take time to build up bonds and those all important "contacts.

Just What Kind of PR Matters to You?
Nevertheless, you must produce that well-written message and send it to members of your target audience. endPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website.

Do You Have an Exclusive Market Segment?
You can pick from dozens that are available. For instance, you don't want to select "change" when the facts dictate a "reinforce" strategy.

Publicity - How to Write a Headline That Will Garner Free Publicity
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department. But that same headline can easily be rewritten to sound more "newsy.

What Some Pros Know About PR
Pros usually know that a variety of operating results can flow from such an approach to public relations. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Publicity: When Calling a Reporter, Keep it Short
That's why, in a first call or contact with a reporter, keep it short and sweet. When phone solicitors call you, you don't want to hear a long explanation of their product.

Five Great News Stories You're Sitting On Right Now
You might not have known you were sitting on those news stories, but there's no time like the present to tip off the press that you have them. htmlWhat you're doing here is following the Happy Birthday strategy, but looking for external hooks on which to hang your news release.

Media Relations: How We Landed on the Wall Street Journals Front Page
I drafted an e-mail with a few highlights to a reporter I had recently met from The Wall Street Journal. To help correct the problem, he said, they had established a program three years earlier to train six West Africans to conserve the majestic beasts.

A New Idea For Venture Capitalists
In public relations, we know people will act on their perception of the facts before them about your new venture. Of course, you are, and must be concerned with a host of financial, human resource, legal and competitive issues for each new venture.


Hey, Mr/Ms Manager! Because this approach to public relations may be unfamiliar to those PR folks assigned to your unit, you must take a personal role in getting it off the ground, as well as inputting each major decision point. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. The responses you collect will help you set down your public relations goal, which could read this way. But be sure that the strategy you select fits your new public relations goal. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. READ Managers: Why Not PR Like This? And that becomes your public relations goal. He holds a bachelor of science degree from Columbia University, major in public relations. Meet with the public relations professionals employed by, or assigned to your unit and get two matters clearly understood. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Because your public relations staff is already in the perception and behavior business, they really should play a direct role in the initial opinion monitoring project. READ Life After Press Release Distribution? Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized. I'm Carolyn Moncel from MotionTemps, LLC. In case you're interested in covering the story, I thought I'd provide you with some additional numbers and sources, which might help to flush out your story. Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd like it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes. READ Cultivating Positive Media Relationships You have to STAY IN TOUCH with your media contacts and build lasting relationships before they will feel comfortable handling your story. You should be able to purchase a MEDIA GUIDE from local PR firm -- choose a large one with a good reputation. Publicity is a NUMBERS GAME -- the more people you contact, the more press releases you send out, and the more often you send them, the better your chances of getting some good press. Editors and publishers are bombarded by tons of publicity requests each day -- and unfortunately, many press releases get tossed before they are ever read. But don't limit yourself to publications that specialize in your field of expertise -- you never who will see your story as something unique and worth covering. READ Public Relations Productivity What you've just done, is set a public relations goal towards which you will strive by altering specific perceptions held by that target audience, usually leading to the desired behavior. Now, you set your public relations goal, one that aims squarely at correcting the problem you identified during your perception monitoring activity. Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. Another way of putting it is, when enough members of your key target audience are persuaded to your way of thinking, and their behaviors begin to reflect that change, your public relations effort is showing unmistakable signs of success. As your public relations program takes hold, you will notice that key points in your message have been internalized, and are now being played back to you by members of your target audience. READ Do You Really Need PR? Your new public relations effort will depend for its success on how efficient you are in gathering the perceptions of your organization held by your key target audiences. He holds a bachelor of science degree from Columbia University, major in public relations. So we agree that, yes, you really need public relations. From the get-go, assure yourself that the public relations people assigned to your department, division or subsidiary know you're determined to find out what your most important outside audiences actually think about your organization. All this work prepares you to set your public relations goal. READ PR: Advice You Didnt Ask For He holds a bachelor of science degree from Columbia University, major in public relations. So, while you may not have asked for this public relations advice, I hope you will agree that the people you deal with behave like everyone else - they act upon their perceptions of the facts they hear about you and your operation. An obvious first step involves getting the public relations people assigned to your unit on board. But be sure your new strategy fits comfortably with your new public relations goal. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. READ Managers: Why PR is SO Key Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He holds a bachelor of science degree from Columbia University, major in public relations. With your public relations goal in hand, you'll need a strategy showing how to reach that goal. Here, you decide which newly discovered negative becomes your equally new, top priority, public relations goal. Review together the fundamental premise of public relations which contains the answer to the challenges outlined above. READ PR: Focus on What Matters! It certainly doesn't sound like the best use of your public relations resources, but it's fixable. But be sure your new strategy is a natural fit with your new public relations goal. From Day 1, you have to get the public relations people assigned to your unit on board. Then you must decide which of the above troubles rate designation as your corrective public relations goal - for example, clarify the misconception, spike that rumor, correct the false assumption or fix a certain inaccuracy. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. READ What I Do You've established your public relations goal, and selected the right strategy to achieve it. I believe you want the same thing every other buyer of public relations services wants. If you note considerable movement in opinion in your direction, you may consider your public relations goal as having been achieved. Either way, your public relations program is on track and preparing to deliver the key target audience behaviors your business needs to succeed. He holds a bachelor of science degree from Columbia University, major in public relations. READ PR: Lets Cut to the Chase And a public relations premise like this one can show the way. He holds a bachelor of science degree from Columbia University, major in public relations. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. In other words, you may need public relations activity that can deliver results far beyond publicity tactics. If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. READ Managers: Do You Trust Your PR? He holds a bachelor of science degree from Columbia University, major in public relations. One of the aberations you discover will stand out clearly as your corrective public relations goal - it could easily be to clarify the misconception, spike that rumor, correct the false assumption or fix a variety of other possible inaccuracies. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished. First things first, you'll need to get your public relations people on board this public relations bandwagon. Using the wrong strategy is about as satisfying as using horseradish on your grits! So please be certain the new strategy fits comfortably with your new public relations goal. READ PR: Short Form for Managers The answers to such questions allow you to create your public relations goal which will alter, and thus correct, each misconception, or inaccuracy, or rumor. I believe you want the same thing every other buyer of public relations services wants. He holds a bachelor of science degree from Columbia University, major in public relations. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. Fortunately, your public relations colleagues are already in the opinion monitoring business and can carefully gauge how these people feel about your organization. READ Yes, There is a PR Sweet Spot Getting your public relations people on board this particular approach to PR will be your first concern. So please be certain the new strategy fits comfortably with your new public relations goal. Now, stop doing public relations the hard way and embrace that sweet spot today. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. Now, you identify which of the problems outlined above will become your corrective public relations goal. READ Just What Kind of PR Matters to You? When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. He holds a bachelor of science degree from Columbia University, major in public relations. The wrong strategy pick will taste like whipped cream on your barbequed ribs, so be sure your new strategy fits well with your new public relations goal. Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation. READ

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