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Yes, There is a PR Sweet Spot
A darn nice sweet spot, in this case described as an ice cream sundae. Which means you may wish to deliver it in small getogether-like meetings and presentations rather than through a higher-profile media announcement.

Make Front Page News By NOT Inviting The Media
And we received front page coverage in every one!You can make front page news by keeping the media away. Let the newspapers know that no other media outlet has the same photograph.

What Some Pros Know About PR
Pros usually know that a variety of operating results can flow from such an approach to public relations. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

The Increasing Power Of Publicity - And How It Can Benefit Your Business
Have high-quality photos and media samples available and do all you can to make the media's job of featuring your product as simple as possible. Overall, when using the media to help market your product or business, take advantage of as many FREE media opportunities as you can.

For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media. By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them.

Its Just Common Sense!
And don't forget to re-evaluate the factual basis and impact of your message itself. Every bullet needs a gun to fire it at the target.

Get PR Off the Bench
This is the way to Get PR Off the Bench and into your battle for the hearts and minds of your key target audiences. About The AuthorBob Kelly counsels, writes and speaks about the fundamental premise of public relations.

Top 10 Tips for Successful TV Interviews
comJoanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities.

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact. Ask one of those industry publications, or your local paper, if they'd like a guest columnist to write advice articles on your topic.

Are You Newsworthy?
You can take advantage of a big brand name. CARRY A BIG STICK - If your name is not GM, Microsoft, or IBM, don't worry.


Financial Planners, Make Sure Reporters Comprehend Your Topic Don't assume that a reporter understands financial planning. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. It's better to do this now than when it's already on the air or in print. Trust your instincts - if you fear the reporter may be misunderstanding, act firmly and proactively to set the interview straight. Judge too, by the questions they ask, whether they are absorbing your information properly. READ Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity Magazines start planning their issues as much as six months before their publication date. This is especially true of financial and business columnists who are your main target. It's hardly ever too early to plant a seed in their mind. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. If you come up with a story that is time-sensitive, don't sit on it. READ Five Publicity Buckets For Marketing-Minded Financial Planners But it's not so hard that a smart financial planner can't figure it out. She is a proficient - though not necessarily top-financial planner, and She did something, somewhere, to get on their radar screen. Truth is, you can sort nearly everything you need to know into five convenient buckets. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Ill Alert The Media Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run. Most editors usually chop stories - to make them fit available space - from the bottom. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. Harry Hoover is managing principal of Hoover ink PR, http. So put the most important points first, second most important next, and so on down to the least important. READ Whats Your Op-Ed? Limit adjectives and adverbs as well as flowery language. A piece of 750 - 1,000 words has the best chance of appearing in print. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. Harry Hoover is managing principal of Hoover ink PR, http. Remember, this is a newspaper piece, not War & Peace. READ PR - More Than News Releases I believe that true PR practitioners seek common ground upon which to build mutually beneficial relationships. The problem I have with Bernays' definition of PR is in its manipulative aspect. As an agent for the American Tobacco Company, he convinced women's rights marchers in New York City to smoke Lucky Strike cigarettes as Torches of Freedom. Unlike the Wizard of Oz, Bernays managed to stay concealed behind the curtain. Harry Hoover is managing principal of Hoover ink PR, http. READ Boost Your Business by Partnering with a Non Profit Organization Participating in the planning of non profit events, attending an event, or volunteering your time increases your opportunities to meet potential customers. You can work on volunteer committees, planning events, or even just stuffing envelopes. Participating in a charity fundraiser or other event will give you an easy way to donate financially to the group. Donating a financial gift to a charity of your choice may have advertising and tax benefits as discussed earlier. A bowling center in Florida offers their facility for students to hold a bowl-a-thon. READ Dont Be Incredible He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim. Those who believe PR is about one-way, top-down spin doctoring - I hope - are relics of the past. Two-way PR, in which the company actually solicits and listens to customer feedback, can provide the kind of edge companies need today in this age of commoditization. From employee communication to publicity, PR tactics can be used to tell your story convincingly to key publics. Harry Hoover is managing principal of Hoover ink PR, http. READ Say What? When you are writing news releases, letters, or even emails, break through the clutter by putting candor and personality into them. I say that corporate speak is akin to what is happening in customer service. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim. Harry Hoover is managing principal of Hoover ink PR. Bull has become the official language of business. READ Advertising Is Dead. Long Live PR He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim. Kmart, embroiled in financial difficulty for years, had revenues of $37 billion and spent $542 million on US advertising in 2001. The Body Shop was built totally by publicity. Remember the dog sock puppet that starred in their commercials? It won awards, but not sales. Starbucks, until recently, did virtually no advertising. READ Grandma Says... For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts. Print and web-based articles can become excellent marketing material that costs little to develop. As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. READ Slow Day? Create News You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else. So, be careful with this one or it can get away from you. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price. READ Do You Have Issues? He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. Harry Hoover is managing principal of Hoover ink PR, http. The following are some thoughts on issues management and some of the tactics available to us in this discipline. Now, some companies become obsessed by issues management and dissect every small problem they foresee. A proactive program to maintain this image could include. READ 33 Reasons To Do A News Release Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA. Here is a quick list of 33 possible reasons for you to write and distribute a news release. Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. READ Meet The Media Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539. And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. Producer Beth Brelje can be pitched via email at beth@dougstephan. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts. READ

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