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How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
the seven deadly sins and how to avoid them. How to write a press release that generates free publicity is a great skill to have.

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
Sometimes, after you finish answering the reporter's question, the reporter will just sit there, as if he or she wants you to continue speaking. "2) Shhhhh! -- During most interviews, reporters will ask a steady stream of questions and you will answer them.

Top Five Publicity Myths
Here are my top five publicity myths, to help make publicity better understood. Most people consider getting publicity the most important part of public relations.

Media Training: Stop Talking, Already!
Brad Phillips is the founder and president of Phillips Media Relations. But in the setting of a media interview, they almost always say too much.

Make Your PR Budget Work Harder
Behavior change that you want and need, and that leads directly to achieving your primary operating objectives. All of which increases the chances you will succeed in changing the behaviors of your key external audiences.

Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. You've been tracking reporters - you know who covers your topics.

Media Relations: Should You Pay For News Coverage, Part II
YOUR RESPONSESLast month, we asked our newsletter subscribers to tell us about their experiences with pay for play outfits. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

Do-It-Yourself PR: An Accident Waiting to Happen
Several of the things he promised in an excited moment came back to haunt him several months later. People have to know you exist before they can beat a path to your door.

What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course. But it's worth it! What you want to question those folks about, of course, is the same topics you raised the first time around.

Knowing the Community
Think about the community and your place in it. This is smart networking and shows your commitment to the community.


Inoculate Yourself Against Bad PR And it will pull this off by persuading those key outside folks to your way of thinking, thus moving them to take actions that allow your business, non-profit or association to succeed. It will do the job by creating external stakeholder behavior change leading directly to achieving your managerial objectives. Obviously, this will convert bad PR into good PR by doing something positive about the behaviors of those important outside audiences of yours that most affect your operation. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI. READ Your Organization: What Role PR? Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire. So, while you did not ask for this public relations advice, I hope you will agree that the people you deal with do, in fact, behave like everyone else - they act upon their perceptions of the facts they hear about you and your operation. A copy would be appreciated at bobkelly@TNI. Word count is 1165 including guidelines and resource box. READ Do You Have an Exclusive Market Segment? Things not moving fast enough? You can always accelerate matters with more communications tactics and increased frequencies. Using many of the same questions used in the first benchmark session, you must now stay alert for signs that the bad news perception is being altered in your direction. For you and your PR colleagues, they sound the signal for you and your PR folks to return to the field for a second perception monitoring session with members of your external audience. Clearly, those important outside audiences constitute market segments that are exclusively yours, and you must do something positive about the behaviors of those outside audiences that MOST affect your organization. A copy would be appreciated at bobkelly@TNI. READ Attention PR Shoppers! Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Finally, like a military unit, your public relations effort can use an action-oriented motto. A copy would be appreciated at bobkelly@TNI. Word count is 1170 including guidelines and resource box. If impatience enters the fray, you can always accelerate things with more communications tactics and increased frequencies. READ This is the Power of PR A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. You alter individual perception, resulting in changed behaviors that lead directly to your organization's success. Word count is 1085 including guidelines and resource box. In this way, you employ the unique power of public relations in just the right way. READ A Powerful PR Strategy If things slow down, try speeding them up with more communications tactics and increased frequencies. Difference this time is that you will be watching very carefully for signs that the bad news perception is being altered in your direction. You'll want to use many of the same questions used in the first benchmark session. By now you should know this powerful reality at the core of public relations. A copy would be appreciated at bobkelly@TNI. READ Publicity Performance Not Enough? Now, hopefully, when it becomes obvious to you that publicity performance just is not enough, you will undertake to do something positive about the behaviors of those important outside audiences of yours that most affect your operation. Should you want to move things along a little faster, accelerate your PR program with a wider selection of communications tactics AND increased frequencies. In other words, create external stakeholder behavior change that leads directly to achieving your managerial objectives. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Again hopefully, you will do the job by persuading those key outside folks to your way of thinking, thus moving them to take actions that allow your business, non-profit or association to succeed. READ A Blueprint for Managing your PR If things aren't moving fast enough for you, matters can always be accelerated with a broader selection of communications tactics AND increased frequencies. You can use the same questions used in the first benchmark session, but now you must stay alert for signs that your communications tactics have worked and that the negative perception is being altered in your direction. Before long, you'll need to produce a progress report, which means it's probably time for you and your PR folks to get back out in the field for a second perception monitoring session with members of your external audience. Because people act upon their perceptions of the facts they hear about you and your operation, you really need a public relations blueprint like this. A copy would be appreciated at bobkelly@TNI. READ Is This the PR You Thought You Were Getting? A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Word count is 1125 including guidelines and resource box. And do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed. It should be an irresistable premise for any manager! Do something positive about the behaviors of those outside audiences that MOST affect your organization. READ PR: Heres All You Need to Know Especially when you create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives. Yes, all you REALLY need to know is that the right PR can alter individual perception and lead to changed behaviors. If the program lags, consider accelerating matters with more communications tactics and increased frequencies. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Word count is 1130 including guidelines and resource box. READ Same Old, Same Old PR Still Tops And it does something positive about them by persuading those key folks to your way of thinking, and moving them to take actions that help you achieve your managerial objectives. The reason the same old, same old PR is still tops is that it continues to focus sharply on those key external audiences that most affect your organization, and you as a manager. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Word count is 1155 including guidelines and resource box. And for those among us who are just plain impatient, you can always move things along at a faster clip with more communications tactics and increased frequencies. READ Take the High Ground With Quality PR Just who is the manager who takes the high ground with quality PR? Why, the business, non-profit or association manager whose public relations effort delivers the kind of key external stakeholder behavior change leading directly to achieving his or her department, division or subsidiary objectives. You can always accelerate the effort if you feel the need to move things along at a faster clip - try more communications tactics and increased frequencies. A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Using many of the same questions used in the first benchmark session, you'll now be alert for signs that the bad news perception is being altered in your direction. READ How PR Makes a Managers Life Easier If you feel the need to move things along at a faster clip, you can always accelerate the effort with more communications tactics and increased frequencies. Using many of the same questions used in the first benchmark session, you'll now be alert for signs that the bad news perception is being altered in your direction. Truth is, happy times are always here again for the manager who achieves the kind of key stakeholder behavior change that leads directly to achieving his or her department, division or subsidiary objectives. A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. READ Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership As with any of your sales promotion programs, the success of your show participation depends largely on proper planning. Try to make it a regular meeting such as the first Tuesday of the month at 8. This meeting can be with the Chamber manager or even a Board Member you can relate with. You should set aside one hour per month to discuss concerns you've heard on the street and possible solutions you've worked out. If you belong to a committee bring your information and observations there. READ Maybe the Strongest PR on Planet Earth? Indeed, this could be the strongest public relations on the planet. Yes, what you really want the new PR plan to do, is to persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary. Word count is 1175 including guidelines and resource box. A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. READ

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