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Whats Important About PR?
There is no doubt that you want your most important outside audiences to perceive your operations, products or services in a positive light. people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
This is especially true of financial and business columnists who are your main target. When you have a story pegged for a specific date, contact magazine folks as far ahead of time as possible.

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Who you know in the media is only half the game. And here's what you get from knowing someone in the media.

Managers: Are You PR-Fit?
The only caution here is to check and double-check that those you choose are known to reach people like those who make up your target audience. But that can get expensive indicating, at least to me, that the alternative use of your own PR staff to handle this chore, is the better choice.

Publicrelationistas?
No small feat!The art lies in the writer's ability to prepare a message that accomplishes that objective clearly and in a believable, persuasive and compelling style. Not easy, but an absolute must!How do you get that message "into the end zone?" That is, before the eyes and into the ears of members of your target audience?Good old "beasts of burden" communications tactics will come through for you and carry your message to the attention of your target audience members.

The Ratings are Coming
And in addition to websites and listings for local businesses, they are finding ratings and reviews!Sites like Amazon. But the online ratings explosion is just starting; Internet entrepreneurs are demonstrating that virtually anything can be rated online.

PR for Brand New Managers
Another caveat, you may decide to unveil your message before smaller meetings and presentations rather than using higher-profile news releases. ; VP-PR, Newport News Shipbuilding & Drydock Co.

Public Relations: Why it Works
With those responses in hand, you establish your public relations goal. In public relations, it doesn't get much better than that.

If Your PR Cant Do This, Bag It!
We'll use #1 on your list as our target in this article. So, you and your PR team must list those outside audiences whose behaviors affect your unit the most.

Sound Like Your Situation?
There is a vast array of communications tactics from which your public relations people can choose. Setting the public relations goal let's your public relations team focus on which strategy they want to employ to reach that goal.


Publicity - What to Say to a Reporter I'm Stephanie Smart, and I am a financial planning consultant in town. Here's where the publicity game gets interesting for marketing-minded financial planners. And it has broad implications for our community, given the number of young professionals in the area, just beginning to think about retirement planning. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more?". READ Writing a Press Release: Inverted Pyramid Style A new financial planning service will help local families increase their retirement savings. For example, if you are announcing a new financial planning product or service, put that up front. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. A press release isn't a mystery novel-you aren't going for a surprise ending. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals. Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. Being active in a professional association is the number one way for a financial planner to get media coverage. Most associations and chapters have a list of financial planners that they will refer the media to. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Winging it will invariably get you in trouble. This sentence is the only acceptable response. READ Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch Whereas you might take a client to an expensive restaurant to emphasize your financial planning success, don't do this with a reporter. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Suggest too fancy an establishment and they probably will turn you down. Most publications have pretty strong ethics codes-the reporter will probably be obligated to pay for their own meal, and they won't like shelling out for filet mignon. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? So are many of your financial planning peers and competitors. You understand that getting in the media doesn't require you to be the best financial planner on Earth. But, unless you're ready to cough up big bucks to buy mailing lists, it limits you. You can only reach the people you already know - the ones in your database. All those people will get to know you better, and that's good - but you won't be meeting any new prospects. READ Publicity - How to Write a Headline That Will Garner Free Publicity Estate Planning Tips Saved Local Families More Than $600,000 Last Year. It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year. As much as possible, keep ego tripping out of a press release and focus on the information that will help improve the lives of readers/listeners/viewers. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. READ Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. You could beat your head against a wall twelve months a year, trying to get a reporter to write about your retirement planning story. Let the noisemakers make noise, and while they do, you shed the light. Avoid these types of programs, and stake your claim in consumer and business oriented shows. Much of the discussion is held on political shows, where people are constantly arguing. READ Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Don't be viewed as pestering - if the initial idea doesn't fly, wait a while, then float a new one. Next, consider how you are going to follow up. It takes intelligence and gumption to come up with ideas that reporters like. READ Marketing-Minded Financial Planners, Dont Hold Back Information From the Media Second, you aren't the only financial planner looking for publicity. Some financial planners think that they shouldn't share their top tips with the media. Then again, most people aren't likely to use a financial planner. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Get Write To It If you see something written that you like, borrow the idea, but not word-for-word. I'm especially talking about borrowing ideas of style. How do kids tell a story? They blurt it out, getting to the point fast with plenty of action verbs. Then make sure your first paragraph or two says essentially the same thing as the headline. Now you have the tools to bust writer's block. READ Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media Compared to your financial planning knowledge, news stories are unbelievably short, simple, and - sorry to say-usually shallow. By contrast, when the financial planner speaks on the topic as an expert before an audience of her peers, she will present for an hour. Suddenly, millions of Americans face a deadline to make financial decisions that may affect their quality of life for decades. The financial planner explains the new law succinctly and clearly in an interview aired on the local TV news, and guides viewers through the choices they face. Jones's state contracts one of those diseases, and uncertainty over his ability to remain in office swirls. READ Publicity Wont Thrive on Press Releases Alone There's a smarter way to garner free publicity that will build your financial planning practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Share your expertise with the media in creative, common sense ways. Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Publicity: Show a Reporter You Care by Inviting Them to Fact-Check Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. It shows that you understand their job and will make them more likely to interview you again for their next story. Think of this as a value-added service for your client, the reporter. READ Are You Newsworthy? MONEY TALKS - In an age where cash is king, financial matters concerning your company can be big news. Shake it up a little with a new system that changes the paradigm and you have the beginnings of a story. The best stories will include something from each category, and then they will have major media staying power. Rarely does a release get covered if it centers on only one category. CHANGES - Established companies with proprietary methods like the status quo. READ

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