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Maybe the Strongest PR on Planet Earth?
Indeed, this could be the strongest public relations on the planet. But keep in mind that your PR people are also in the perception and behavior business and can pursue the same objective.

How to Stay Composed During Contentious TV Interviews
Media darling Jon Stewart went so far as to rub his nipples with delight on The Daily Show. Stay calm during your response, and choose your words carefully.

Three Publicity Tips for Marketing-Minded Financial Planners
This leads to three tips for marketing-minded financial planners. Financial planners, the first thing to know about reporters is this.

6 Steps to Using Trade Magazines To Reach Customers
Writing a how-to-article that appears in a trade publication establishes your business as an "expert" in that specific area. These two types can be great in establishing additional credibility among potential customers, portraying the author as an "expert" in that area.

Using the Media - Five Reasons Why
The media can fulfil our needs for self-confidence, stability, status and reasoning. The media provides enormous opportunity for self-development.

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
I do recommend sending releases directly to a reporter, especially if it is pre-arranged and contact has already been made through a relationship. Leverage Off An Event Event marketing is a huge growth area for effective public relations.

Top 10 Tips for Successful TV Interviews
comJoanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities.

Boost Your Business by Partnering with a Non Profit Organization
Finally, partnering with non profit organizations gives your business a way to reach out to the local community. Partnering with non profits increases public relations and a general feeling of goodwill toward your company.

Public Relations Primer, Part II: Five Dos
You can use that story over and over again in your marketing and publicity efforts. Your competitors are probably seeing the same thing you are.

The Worst PR Mistakes
People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. So, you may wish to deliver it in small getogethers like meetings and presentations rather than through a higher-profile media announcement.


Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. Most associations and chapters have a list of financial planners that they will refer the media to. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals. Being active in a professional association is the number one way for a financial planner to get media coverage. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ For Financial Planners, Marketing and Publicity Is About You By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them. For financial planners, getting publicity, in the end, isn't about having contacts in the media. And after which I cite an old African proverb. To which I say, baloney! After which I say, yes, you can. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. READ Financial Planners, Follow These Guidelines to Get Free Publicity The media people that are likely to want to speak to financial planners are usually working on stories that will help people. They look to financial planners to be a resource for these people. Your story will focus not on you, but on the needs and problems that drive clients to your door. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Your story is your topic - a slice of your subject matter expertise. READ Publicity: A Financial Planners Best Marketing Friend There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Financial planners are full of information that clients need and pay for. For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. READ Three Publicity Tips for Marketing-Minded Financial Planners Financial planners, the first thing to know about reporters is this. This leads to three tips for marketing-minded financial planners. Reporters get 30 of 'em a day - and toss most. Don't rely on press releases to build your PR campaign. Don't build your publicity campaign solely around press releases. READ Marketing-Minded Financial Planners, Dont Hold Back Information From the Media Some financial planners think that they shouldn't share their top tips with the media. Second, you aren't the only financial planner looking for publicity. Then again, most people aren't likely to use a financial planner. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Publicity - What to Say to a Reporter Here's where the publicity game gets interesting for marketing-minded financial planners. I'm Stephanie Smart, and I am a financial planning consultant in town. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more?". The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Marketing-Minded Financial Planners, Its Not Who You Know But What You Know Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. Not even the strongest relationships or friendships can bend this iron rule. But - and this is the harsh truth - for you to get into print or on the air, they must make the cold, calculated judgment that what you've got is newsworthy. When they know you (or your publicist), they'll gladly give you 30 seconds on the phone to make your pitch. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. READ Go Ahead, Marketing-Minded Financial Planners, Call a Reporter I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. That person may be the most visible and highly-paid face at the station, but he or she usually has little or nothing to do with the process of deciding what stories get covered and who gets on the air. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Reporters and newspeople are human beings like the rest of us. READ How Marketing-Minded Financial Planners Get Publicity Living in a media-driven world is very good for professional practices, like financial planners. You're going to share your knowledge with the media - and through them with the public. With the people and businesses who will become tomorrow's clients. Only instead of applying that expertise to your client, patient, or customer service, you're going to use it a little differently. You're going to do it by using the very same expertise you tap into every day at work. READ Free Radio Publicity for Marketing-Minded Financial Planners Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Try your best to get on radio during these peak listening times. Always remember that radio's two best words are drive time - the morning and evening commutes. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Need an idea or two? Don't worry - tell the promotion folks what you do, and they'll probably think of the rest. READ Publicity - Use This System to Track Publicity Progress In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. A column for the reporters' names, a column that lists their topic interests, and another column with a target date when you want to contact them. Keep a second log to track reporters you're going to contact. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. And it's far easier for you to understand how they work than it is for them to pick out the right nuggets of pertinent information from your entire, lifelong accumulation of subject-matter expertise. What reporters want is a story - a smaller piece of information that is likely to hold their attention and help their readers, viewers or listeners. Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity. READ Grow Your Financial Planning Practice by Taking Your Publicity National In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Even the most frequently updated lists can't stay on top of the rapidly changing media world. If you've read the articles on my site, or read my book, you'll have already figured out - smart you! - that mass-sending releases or articles without a follow-up, or an actual personal exchange via phone or e-mail, will not get you far. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Financial Planners Get Free Publicity With Email In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone. If you want your email to be read, include a compelling subject line, and no attachment. Usually they accomplish this by deleting the whole email. And never, ever send a reporter an attachment of any kind. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. READ

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