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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In this environment, press releases are to PR professionals what the 30-second television commercial is becoming to the advertising industry. As a society, we've gone from the era of mass production, mass merchandising, and mass marketing to one where customization is king.

Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and your life to the next level. The response is almost universal--and it's a marketing dream.

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS.

Easy to be Foolish About PR
people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. In fact, here are three really foolish goofs made by too many business, non-profit and association managers.

Media Relations: Should You Pay For News Coverage, Part II
YOUR RESPONSESLast month, we asked our newsletter subscribers to tell us about their experiences with pay for play outfits. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

Cutting Down Your Trade Show Budget
However tough, it's important to keep tradeshows as one of your major promotional strategies. Eliminating your marketing and training budgets during times of recession is tantamount to profitability suicide.

PR Power: How to Write a Killer Press Release
Here's how to make sure your press release is one of the good ones. If you want your press release to work, you're going to have to find an "angle" that your target publication will be interested in.

How Managers Hurt Their PR Results
Thus, instead of hurting your PR results, you will indeed increase the chances of program success. people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Managers Who Tap Into PRs Value
To correct such aberrations before they morph into hurtful behaviors, you now select the most serious negative perception. , we can always put the pedal to the metal by employing additional communications tactics, AND by increasing their frequencies.

Can Your PR Game Plan be Salvaged?
Sit down and list those outside audiences of yours whose behaviors can damage your organization's prospects. Your public relations goal can now be established using the responses you just gathered.


Mastering the Media The only difference is now I can channel my nervousness. The camera people will get the shots they want. Speak to the interviewer, not the camera. A one word answer will kill the conversation. One athlete I worked with gave long answers that lasted from 30-60 seconds. READ How to Get More Mileage Out of Your Media Coverage Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. If you promote what's been printed, the odds go up exponentially. The problem is that PDFs are made to look good on the computer screen, but printouts don't reproduce as well. If you've gotten a printable PDF and the mailing is fairly small, you may be safe printing and making copies to include as part of the mailing. Check the terms of your reprint permission. READ Transparency in Online Transactions It is our duty to provide people with the facts, particularly if they are entering into any online financial commitment. Keeping standards extremely high and not taking advantage of the speed in which online transactions pass from one page to the next, to reach the final destination, is an objective that many online businesses have adopted. Unfortunately, there is still a long way to go, for many. If there is postage and packaging, extra costs for additional services, or anything else, it needs to be stated at the beginning. If there are taxes in addition to the price, we as vendors, should state so, from the very off. READ Imagine PR Like This Helping You And even stronger relationships with the educational, labor, financial and healthcare communities. In the event the program loses momentum, you can always accelerate matters by using more communications tactics along with increased frequencies. Using many of the same questions used in the first benchmark session, you'll now be alert for signs that the bad news perception is being altered in your direction. A copy would be appreciated at bobkelly@TNI. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. READ If I Were Coaching You Usually, that outside behavior change can be created in the financial, marketing, crisis resolution, reputation management and other sectors of the public relations discipline. Then do something positive about them by persuading those key folks to your way of thinking, moving them to take actions that help you achieve your managerial objectives. By all means worry about the behaviors of those key external audiences that most affect your organization, and you as a manager. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. Word count is 1220 including guidelines and resource box. READ 6 Essentials for Doing Your Own PR: Guest Author Because, unlike The Postman, they rarely knock twice. Paula really knows her stuff on PR so why not get in touch at her website. If you know that you're not going to be around for long periods, whether it's away at meetings or doing your day job, make sure there is someone who can at least take a message and hunt you down when the press come knocking. The Writers and Artists Yearbook 2005 will cover a good deal of publications (both newspaper and magazine in the UK. The Guardian Media Directory moves up a step in seriousness, covering the addresses, phone numbers, websites and key personnel for companies in every section of the media, from digital television to magazines, regional newspapers to publishing houses, think tanks to charities. READ PR Planning: Mapping Out Your Strategies, Tactics Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. Developing a PR plan takes time and energy, but is essential to bringing focus to your PR program. Return on investment is one (though not the only) way to go - for which you'll need total spendings as well as a way to tie those spendings to such measurable results, like more business coming over the transom. Ideally, you'll get the structure in place so that each year, the planning gets easier, the metrics help prove out where refinements are needed, and your value is substantially demonstrated to management. You may, in fact, have to pare back - or bolster - your initiatives depending on what the numbers tell you. READ Time Your News Release For Maximum Publicity Product announcement, policy announcement, financial announcement. Many consumer magazines have a six-month editorial preview. Others don't want to see your release until the book is on the store shelves. How far in advance should you send out your release? Some book reviewers usually need several months. Features editors often run several weeks ahead of time, but sometimes squeeze things in on short notice. READ Generating Publicity: Will The Media Be Interested In My Product/Business? You can create that news peg by answering a few questions. If you are launching, let's say, a new garden tool that is very similar to many other garden tools on the market, don't expect much interest from the media in putting together a feature. How does your product differ from competing products already on the market. Does it provide a solution to an existing problem for consumers. Why should the media and subsequent consumers be interested in your product. READ Guerrilla PR- Chapter One Any good planner knows the advantages of thinking three steps ahead while proceeding one step at a time. An investor seeking financial backing aims for the financial press and relevant trade publications. News of the deal traveled far and wide, even to the skies where I first read about it in an airline magazine. The public relations industry flourished with the growth of twentieth-century mass media, although sensitivity to public opinion on the part of public figures is nothing new. If you can eat a seventy-two-ounce steak in an hour, you get it free. READ Media Training: How to Tell a More Interesting Story Bush argued, her financial suffering could be alleviated. By offering anecdotes to journalists while being interviewed, you can help turn your Page 16 blurb into a front page feature article. That empathy means they care - and the more you make people care about your issue, the more they are willing to agree with your point of view. Abstract stories about process - if covered at all - are usually relegated to small blurbs on the inside pages. By doing so, the public not only understands what you're saying, but begins to empathize with a specific person. READ Building Credibility Through Bylined Articles Formerly an award-winning financial journalist, she brings over 30 years experience to client engagements. Where they are accepted Many consumer dailies accept Op-Ed pieces, particularly by well-known authorities (academics or authors, for example. Other media outlets, like the professional or trade press, often solicit informational or instructional bylined articles, and opinion pieces, as well. The latter category is also an excellent option because they can be targeted by their reading audiences - who are your buying audiences. When they are appropriate Bylined articles will almost always find a home, particularly if they are rounded out with current examples and offer a perspective that advances what's already been written on the topic. READ Press Releases: Not Dead, Just Evolved I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. Does it work, you ask? Let me provide a recent example. The editor of Leadership Excellence emailed me after seeing the release and asked Brent to write an article for his magazine. It reaches a total of 22,000 media points in the US alone. The granddaddy of press release services is PR Newswire, which distributes directly into the central editing computers at daily newspapers, newsweeklies, national news services, trade publications and broadcast newsrooms. READ Killing Them Softly The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. The PR agency is rewarded for its great 'efforts' by way of a few millions and the investors collective gets duped for a few billions. Case studies of this century in such dubious PR in India would include the CRB scam, MS Shoes, Harshad Mehta & Home Trade fiasco. While these are the few stories which come to light, there are many scams which get away without even getting noticed. Usually such scams are orchestrated in connivance with some unscrupulous public relations companies. READ Public Relations Going O.K? They offer news value and include activities such as financial roadshows, awards ceremonies, celebrity appearances, open houses and trade conventions. And remember that vital to the success of any action program is the selection and perceived credibility of the actual spokespeople who deliver the messages. They must speak with authority and conviction if they are to be believed, and if meaningful media coverage is to be achieved. Your public relations effort can be accelerated, even amplified by carefully selecting the very best tactics from among print or broadcast media, key podium presentations, special events or top-level personal contacts. When these tools communicate with each target audience, they must score direct bullseyes. READ

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