Top 10 poor financial decisions that young, ambitious reporters make. This includes archived press releases, full biographies of you and your management team, publication-ready logos and photography, a history of your firm, and anything else that will grease the wheels of media coverage. Once reporters get to your web site, make them glad they did. Provide an area full of resource and background material just for them. Ned Steele works with people in professional services who want to build their practice and accelerate their growth.

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In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Even the most frequently updated lists can't stay on top of the rapidly changing media world. If you've read the articles on my site, or read my book, you'll have already figured out - smart you! - that mass-sending releases or articles without a follow-up, or an actual personal exchange via phone or e-mail, will not get you far. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice.

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There's a smarter way to garner free publicity that will build your financial planning practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Share your expertise with the media in creative, common sense ways. Don't lump yourself in with the dozens of press release submitters who receive but a brief glance from reporters, and hardly any chance of garnering publicity. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice.

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Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more. Many activities are covered by the press, and your picture and involvement with the organization can be included. Studies have shown that people would rather do business with people who help the community. An interior designer can offer budget decorating services. Copyright 2005 Margie Fisher All Rights Reserved.

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Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. It shows that you understand their job and will make them more likely to interview you again for their next story. Think of this as a value-added service for your client, the reporter.

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Don't assume that a reporter understands financial planning. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. It's better to do this now than when it's already on the air or in print. Trust your instincts - if you fear the reporter may be misunderstanding, act firmly and proactively to set the interview straight. Judge too, by the questions they ask, whether they are absorbing your information properly.

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And, as we all know, people want to do business with successful people. So, if you want to be the next Oprah, start Thinking Big. And when you are mentioned in several publications, people think, Wow -- this person is everywhere. In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. Copyright 2005 Margie Fisher All Rights Reserved.

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This is especially true of financial and business columnists who are your main target. It's hardly ever too early to plant a seed in their mind. If you come up with a story that is time-sensitive, don't sit on it. They often write their pieces weeks or even months in advance. Ned Steele works with people in professional services who want to build their practice and accelerate their growth.

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In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone. If you want your email to be read, include a compelling subject line, and no attachment. Usually they accomplish this by deleting the whole email. And never, ever send a reporter an attachment of any kind. Ned Steele works with people in professional services who want to build their practice and accelerate their growth.

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Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run. Most editors usually chop stories - to make them fit available space - from the bottom. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. Harry Hoover is managing principal of Hoover ink PR, http. So put the most important points first, second most important next, and so on down to the least important.

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Limit adjectives and adverbs as well as flowery language. A piece of 750 - 1,000 words has the best chance of appearing in print. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim. Harry Hoover is managing principal of Hoover ink PR, http. Remember, this is a newspaper piece, not War & Peace.

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I believe that true PR practitioners seek common ground upon which to build mutually beneficial relationships. The problem I have with Bernays' definition of PR is in its manipulative aspect. As an agent for the American Tobacco Company, he convinced women's rights marchers in New York City to smoke Lucky Strike cigarettes as Torches of Freedom. Unlike the Wizard of Oz, Bernays managed to stay concealed behind the curtain. Harry Hoover is managing principal of Hoover ink PR, http.

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Participating in a charity fundraiser or other event will give you an easy way to donate financially to the group. Donating a financial gift to a charity of your choice may have advertising and tax benefits as discussed earlier. Students get per pin pledges prior to the event. A bowling center in Florida offers their facility for students to hold a bowl-a-thon. Charities host a variety of fun events such as arts festivals, dinners, galas, casino nights and auctions.

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He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim. Those who believe PR is about one-way, top-down spin doctoring - I hope - are relics of the past. Two-way PR, in which the company actually solicits and listens to customer feedback, can provide the kind of edge companies need today in this age of commoditization. From employee communication to publicity, PR tactics can be used to tell your story convincingly to key publics. Harry Hoover is managing principal of Hoover ink PR, http.

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When you are writing news releases, letters, or even emails, break through the clutter by putting candor and personality into them. I say that corporate speak is akin to what is happening in customer service. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim. Harry Hoover is managing principal of Hoover ink PR. Bull has become the official language of business.

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