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Mastering the Media
The ability to present yourself well to the media can make or break your professional reputation and your company's image. Being brief is more important in the media than in any other situation.

Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Radio stations love to team with community resources - like you - on promotional activities.

How To Get Radio-Active PR For Your Non-Profit Cause-Part One
All of these formats potentially provide some opportunity for a charity to get its message broadcast. To improve your chances of being of interest to a station, you must therefore be closely in tune with the station's audience.

10 Secrets to Free Publicity
Here are ten tips to help you use free publicity to kick-start a business into high gear. Calling in is free, but sometimes it's hard to relay contact information.

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Don't use it to raise new topics - close one deal first!After you've had a good call, or sent something to a reporter, follow up about a week later.

Ramp Up Your Newsletter to Build a Strong Business
This is guaranteed to help you build a stronger business that's not overly affected by outside economic factors. To survive in business, you've got to focus your attention on the areas that will guarantee you success.

The Power of Radio - Tips for Great Radio Interviews
Having worked in radio for more than 16 years, here are my 10 tips for getting the best out of radio interviews. So it is increasingly important to perform at your best when doing radio interviews in order to make optimum use of the opportunity.

Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.

Managers: A Key to Your Survival
I would guess that you have very little current input as to how most members of that key outside audience perceive your organization. Then list them according to how severely they impact your operation.

Top 10 Tips for Successful TV Interviews
comJoanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities.


Marketing-Minded Financial Planners, Dont Hold Back Information From the Media Second, you aren't the only financial planner looking for publicity. Some financial planners think that they shouldn't share their top tips with the media. Then again, most people aren't likely to use a financial planner. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Five Publicity Buckets For Marketing-Minded Financial Planners But it's not so hard that a smart financial planner can't figure it out. She is a proficient - though not necessarily top-financial planner, and She did something, somewhere, to get on their radar screen. Truth is, you can sort nearly everything you need to know into five convenient buckets. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Publicity - How to Write a Headline That Will Garner Free Publicity It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. As much as possible, keep ego tripping out of a press release and focus on the information that will help improve the lives of readers/listeners/viewers. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. Being active in a professional association is the number one way for a financial planner to get media coverage. Most associations and chapters have a list of financial planners that they will refer the media to. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial Service Professionals. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media By contrast, when the financial planner speaks on the topic as an expert before an audience of her peers, she will present for an hour. The financial planner explains the new law succinctly and clearly in an interview aired on the local TV news, and guides viewers through the choices they face. Suddenly, millions of Americans face a deadline to make financial decisions that may affect their quality of life for decades. Compared to your financial planning knowledge, news stories are unbelievably short, simple, and - sorry to say-usually shallow. Jones's state contracts one of those diseases, and uncertainty over his ability to remain in office swirls. READ Writing a Press Release: Inverted Pyramid Style A new financial planning service will help local families increase their retirement savings. For example, if you are announcing a new financial planning product or service, put that up front. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. A press release isn't a mystery novel-you aren't going for a surprise ending. READ Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. Winging it will invariably get you in trouble. This sentence is the only acceptable response. READ Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? You understand that getting in the media doesn't require you to be the best financial planner on Earth. So are many of your financial planning peers and competitors. But, unless you're ready to cough up big bucks to buy mailing lists, it limits you. You can only reach the people you already know - the ones in your database. All those people will get to know you better, and that's good - but you won't be meeting any new prospects. READ Your Financial Planning Clients May Hold the Key to Free Publicity Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media. Whatever tactic you come up with to meet this challenge is your story for the media. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facing the same problem. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. READ Publicity: A Financial Planners Best Marketing Friend There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. Financial planners are full of information that clients need and pay for. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. READ Publicity: Financial Planners That Get It Follow One Rule And that's why any financial planner should build 80% of their publicity around what the prospect cares about. And finally, if and when you are compelled to mention yourself, do yourself a favor. The remaining 20% of your PR? Go ahead and write some press releases about the awards you won, about the new office you opened, about your great skills. Approaching them, and offering your services, is not difficult. Believe it or not, reporters can't live without articulate experts to interview. READ Public Relations Primer, Part I: Packaging Your Story for the Media If you're a financial planner, you know how to plan for retirement. The trend, whether new or old, that the story illuminates Another expert (academic, not a competitor, obviously) or a study. Human beings-they will be the conduit for telling the story. You are like a secret agent for reporters-who are too wrapped up in their next deadline to discover things like this. Find some people who are taking off work to care for Fido. READ Creating Event Magic through Planned Video Production There are lots of event planners and PR account managers like Tanya who are put into this situation. She met another corporate event planner who told her how well video had been used at their events. Music has a way of touching the soul like no other type of communication. Show re-enactments, use historical footage and photos, interview people and use engaging case studies. Used properly it can make people laugh, cry and feel inspired. READ Business Growth for Financial Planners in Five Easy Steps And with a few common-sense, do-able, and easy steps, any financial planner can build business - without resorting to lavish, costly marketing efforts or tasteless promotional hype. It may not be perfect - but you can then edit and hone it - probably in a few minutes. If it's still a struggle to write it yourself, verbally brief a staffer, or whoever helps you with marketing, or a freelance writer, on the information. More detail than that is counterproductive - it wastes your time, and the reader doesn't need it. Make this process uncomplicated because that is the key to getting it done. READ For Financial Planners, Marketing and Publicity Is About You By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them. For financial planners, getting publicity, in the end, isn't about having contacts in the media. And after which I cite an old African proverb. To which I say, baloney! After which I say, yes, you can. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. READ

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