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Celebrities Cant Have It Both Ways
"Superstars have to make a choice when it comes to endorsements. If celebrities want to do as they please, they cannot expect companies to put up with everything they do and keep on paying them.

Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Our primary means of communicating withjournalists was the telephone and the US Mail.

Can Your PR Do This?
people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Then use a workable blueprint such as that outlined at the beginning of this article.

Managers and PR: One Thing Is Clear
Now, set your PR goal, one that aims to do something about the worst distortions you turned up during your key audience perception monitoring. With your PR goal established, select the right strategy, one that tells you how to proceed.

Managers: Get Real, Please!
However, my friend, a PR goal without a strategy to show you how to get there, is like Quesadillas without fried onions and mushrooms. And you'll want to be ready for such queries by again monitoring perceptions among your target audience members.

Community Based Marketing Strategies
When working with clubs and community groups, you will notice that many people will volunteer and not follow through. This is yet another opportunity to spread your name through the network of community groups and the multitude of members involved.

How To Get Zero Cost Publicity For Your Business Part 2
This is the ending to my previous article, How to get no cost publicity for your business. Joint ventures are also great ways to get free publicity for your business.

Media Relations: Making Your Story More Newsworthy
In order for it to make news again, something has to happen to advance the story. The magnitude of the health crisis on that continent cannot be overstated, and no news editor would likely dub the story unimportant.

A Well-Oiled Strategy Machine
Now, here's how the well-oiled strategy machine that produces such results can support your objectives and work hard for YOU. The goal you already set will determine which strategy choice you make.

Passing the PR Bar
The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise. Next product on the assembly line is a well-crafted message to be sent to members of your target audience.


Advertising Is Dead. Long Live PR Advertising allows you to launch quickly, control the message, and have your message in as many media as you have the money for. Starbucks, until recently, did virtually no advertising. Kmart, embroiled in financial difficulty for years, had revenues of $37 billion and spent $542 million on US advertising in 2001. Do you think advertising is working for Chevrolet. At one time advertising did build brands. READ Why Public Relations Doesnt Just Happen If your agency is creative, it will come up with innovative hooks for your products or services. The agency should be willing to agree to this request in your written contract. When an editor asks for information about the retail distribution of a product and/or service, the PR agency had better have answers or the ability to obtain the answers quickly. Many will start with PR and trade advertising and then increase their marketing budget over time. Some clients don't have the budget for the entire marketing mix of trade advertising, consumer advertising, sales promotion, web site development and PR. READ Publicity: The Best Things In Life Are... FREEE! Why is publicity or public relations better than advertising. It doesn't cost anything - One of the biggest expenses for almost any business is advertising. This helps them build and keep their audience - which, helps them create higher profit-margins by selling advertising. If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising. You see, publicity is far more valuable than paid advertising in the same media. READ Publicity: A Financial Planners Best Marketing Friend In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. Those advertising dollars - and it's great if you have them - buy you visibility. Any of these routes is far cheaper than advertising. With advertising or direct mail, the only way to get more exposure is to spend more. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. READ The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain The more a public-relations and marketing expert knows about various goods and services, the better that person is that marketing, advertising and selling them. Jody Hudson has been a realtor in America and Delaware for over 35 years. And in the final analysis, one must be able to achieve the goal. In the advertisement is to induce a consumer to purchase a good or service. Marketing is composed of the different forms of communications, such as words and pictures on music and shapes and colors that make a person or group more willing to receive a communication that communication usually being an advertisement. READ Financial Planners, Why Advertise When Free Publicity and Marketing Is Better? To do that, it's either spend on lists or advertising, or learn how to get yourself some free publicity. I have absolutely nothing against advertising as a means of getting exposure and a wider audience. You can only reach the people you already know - the ones in your database. All those people will get to know you better, and that's good - but you won't be meeting any new prospects. But, unless you're ready to cough up big bucks to buy mailing lists, it limits you. READ Underestimating the Power of In-House PR They offered our in-house marketing team the chance to bid on the company's PR project as if we were an outside agency. And when the time comes to hire a PR firm, you will have a ready-made collaborative team in place to work with your outside agency. As a start-up, it was crucial for the company to gain awareness through media exposure because advertising was too expensive. Before you make the investment in retaining a PR agency, look at your internal talent first. Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. READ Publicizing Your Company Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. READ Top Five Publicity Myths Another difference is that by paying for advertising, you control the message. One of the differences between advertising and publicity is that you pay for advertising and publicity is free. What may seem like the greatest news in the world to you (and might actually be) is just one of many hot pitches that the media receive. Unless it is a major event (usually a grim one), the media takes their time determining their interest in a story. That's why constant follow-up is so necessary for all pitches. READ Passion with Purpose - The Winning Combination In a PR agency, passion must become a management mission - an everyday task taken on by the Organizational Head, Team Leaders and Managers - allowing it to spread infectiously throughout the entire organization. Percolating down the agency, passion must show even in the most mundane tasks that the organization does. Even singly, these two, passion and purpose are extremely potent tools to build sound agency basics, but used together - it can make the agency completely unassailable. Chandramouli, the author, is the CEO of Blue Lotus Communications Consultancy, a knowledge based public relations agency headquartered in Mumbai. Let this guide you and you will not only see your agency grow and flourish, but you will see a haloed aura about your organization that attracts people and clients to your business. READ Advertising and Community Relations -- Get the Best of Both Worlds Control of your message (advertising), frequency of your message (advertising), affiliation with a good cause (community relations) and the good feeling knowing you're supporting a worthwhile cause (community relations. They are able to control their message because they choose the banner (one of the strengths of advertising. Creativity Exercise -- How to find win-win advertising and community relations opportunities. Make sure you research them both -- high-profile events may seem too pricey on the surface, but dig deeper and you may discover it's perfect for your business. Now that you know what you're looking for, start digging around for opportunities. READ 3 Reasons to Tap into the Power of Publicity Effective - Publicity has been proven to be 10 times more effective than traditional advertising. Business owners can substitute a little time and imagination for money or hire publicity professionals, many of which have very affordable rates when compared to advertising. Jenna Roman co-owns and operates JR Publicity, an Englewood, NJ-based public relations and marketing company with her husband, Josh Roman. There are numerous other reasons to use publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity. READ Rise of the Creative Class His move is demonstrative of the changing face of the mid-sized agency which is gearing up to meet the clients' imperative today. Chandramouli is the CEO of Blue Lotus Communications Consultancy, a leading public relations agency in India. The clients' increasing preference for fast-footed, nimble and proactive agencies has shown dramatic change in their approach to communications. Soumitro Mukherji, an MBA from XLRI with over 18 years marketing and sales experience in giants like Asian Paints, HLL, Sony Entertainment Television, Pepsi and Airtel recently took over as COO of Blue Lotus Communications Consultancy, a mid-sized agency with capitalized billings of approximately Rs. The need to reorient communication strategies to the clients' business goals has fuelled such shifts. READ The Increasing Power Of Publicity - And How It Can Benefit Your Business This is not advertising, this is EDITORIAL Placement or Media Notification of a product, business or industry expert. Another interesting fact, because of the recent slowdown in the economy, expensive advertising budgets have been slashed. If you lack the expertise or time, a PR agency or publicist can generate the editorial placements for you. Paying for advertising placements is indeed an effective way to market your product. I have finalized my marketing budget and need your help launching an advertising campaign for my new product, he breathed. READ Starting A Publicity Program It's news, which has greater credibility to most people than advertising. A former ad agency executive and marketing consultant, Joe's work in personal development focuses on helping his clients identify hidden marketable assets that create windfall opportunities and profits, as well as sound personal happiness and peace. Successful buisnesses know that media attention reaches consumers better than advertising can. This allows you to consult editors in advance about assigning space or coverage for your important news stories. If you have a business, you need to have a web site. READ

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