Wrigley Field beer tosser Johnny Macchione: PR pro gives his …

The News Review:

- Wrigley Field beer tosser Johnny Macchione: PR pro gives his …
- PR 101: ‘Can I get that in a size seven and a half?’ – Part II
- Tempo runs Fartlek and pr’s- h my!
- Clearwater Marine Aquarium’s “Wedding of a Lifetime Contest” Wins …
- Did Best Buy Do Itself a PR Favor With Pricing Error?

Wrigley Field beer tosser Johnny Macchione: PR pro gives his …
Chicago Tribune
“He showed some remorse and reiterated his love for the Cubs” Dunlap said. Dunlap’s group specializes in helping corporate clients save face after public-relations meltdowns. Were Macchione a client Dunlap said he would have had the young man change only one thing: timing. “The longer you delay an apology the less credible it becomes” he said. “Sometimes a day later is too late. Sometimes you’ve got minutes or hours.
Related from Peternorberg: Cubs fan apologizes for tossing beer from stands

PR 101: ‘Can I get that in a size seven and a half?’ – Part II
Examiner.com
“I try to instill a set of personal standards for my own blog and roughly adhere to them when dealing with outward pitches. If I really like a product and decide to review it I will pull as much as possible from the web and only go to the brand representative for more pictures and information if I need it to make a complete post” he explains. Lizzy Shaw of Lizzy Shaw Public Relations steers clear of samples all together by just sending high-resolution and ready-for-print images. “Most of my clients won’t send non-returnable samples that have a high cost. For clients who make skin care and other relatively inexpensive products we are not only happy to ship samples —we don’t want them to return the samples—we want the journalist or blogger to try the product. ”ADDITINAL SAMPLING SUGGESTINSLet’s say the prospect of a story looks good and you’ve decided to ship your client’s $1000 Fall 2009 statement necklace to an online-only magazine in Texas? What can you do to ensure return? Inga Vascenkova Brand Manager for It’sHot. com supplies a pre-paid shipping label and all the necessary packaging.

Tempo runs Fartlek and pr’s- h my!
Examiner.com
What seems to be a fairly simple endeavor on the surface can often prove to be far from the case. ne of the most difficult aspects of joining the running community is becoming familiar with and understanding the language. Until I became a runner when I heard the letters “PR” the first thought that came to my mind was Public Relations. Now of course I know better.

Clearwater Marine Aquarium’s “Wedding of a Lifetime Contest” Wins …
Zoo and Aquarium Visitor News
CMA earned one of the competition’s biggest honors?a Grand Golden Image Award. nly three Grand Golden Image Awards are handed out each year and they are the top awards presented for public relations campaigns in the state. CMA also won a Golden Image Award two Judge?s Awards and an Award of Distinction. n Valentine?s Day 2009 CMA made wedding dreams come true for Samantha Stahl and Kevin Freeland.

Did Best Buy Do Itself a PR Favor With Pricing Error?
AdAge.com (subscription)
Burning up the blogosphere and Twitter was the remarkable “pricing error” that occurred on the website for electronics retailer Best Buy which — for a little while anyway — had a 52-inch Samsung high-definition TV listed for $9. The mistake however has led to a flood of free PR for Best Buy — good bad or indifferent. Dozens if not hundreds of customers jumped at the initial deal when it first came up online early in the morning using the web to send e-mails blog posts and tweets to others. ne man even posted his receipt at go-digital. net which showed that his credit-card purchase including the price of the TV tax and shipping came to a whopping $86. Another customer even tried to purchase two of the Samsung sets.

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