Lippert/Heilshorn & Associates Hires Adam Handelsman to Head …

The News Review:

- Lippert/Heilshorn & Associates Hires Adam Handelsman to Head …
- The Linux Box Taps Feintuch Communications for Strategic Public …
- Ketchum and Haagen-Dazs(R) Brand Win ne of the First PR Lions …
- A look at PR expense: What you should consider Harry Zlokower

Lippert/Heilshorn & Associates Hires Adam Handelsman to Head …
PR Newswire (press release)
Handelsman is based in LHA’s New York office. “Adam brings a tremendous wealth of experience and depth to our public relations offering and has a proven track record in contributing to meaningful agency growth” said Keith L. “We look forward to the expansion of our public and media relations practice while continuing to provide outstanding results and added value for both our publicly-traded and privately-held clients. “Joining this team presents an incredible opportunity to expand the firm’s scope of PR and media relations services which will forge new areas of growth and serve a broader client base.

The Linux Box Taps Feintuch Communications for Strategic Public …
PR Newswire (press release)
“The Linux Box is one of the best kept secrets in the open source software industry” said Steph Johnson senior vice president Feintuch Communications. “Co-founders Elizabeth Ziph and Matt Benjamin have developed a body of work and customer following that companies need to hear about. We will create a strategic public relations program to communicate the company’s services and values to a broader marketplace and help introduce new offerings to the open source software community. About The Linux BoxBased in Ann Arbor Michigan The Linux Box (.
Related from Wtgmarketingsummit: BBD/Proximity Asia Announces Alliance With MobileBehavior

Ketchum and Haagen-Dazs(R) Brand Win ne of the First PR Lions …
PR Newswire (press release)
It was one of only 18 PRLions given from a field of 431 international entries in the very first yearthat public relations was featured at the festival. “Collaborating with clients like the Haagen-Dazs brand on campaigns thatemploy consumer engagement social responsibility and a smart use of bothtraditional and non-traditional media is where our discipline is headed sowe’re delighted to win one of the first Cannes PR Lions Awards for a truly’buzzworthy’ initiative” said Raymond L.

A look at PR expense: What you should consider Harry Zlokower
New York Real Estate Journal nline
Suspecting and fearing what was to come I thought long and hard what to tell a company that had carefully built its reputation among its investor and tenant audience. Should I stress that maintaining marketing and public relations would insure survival and not lose the value of the great brand equity they had achieved? Should I say that public relations is the best and most cost-effective investment a company can make?Great and true words I thought but hard to swallow when you are facing the prospect of red ink. So I decided to tell them what I really thought. It is true that cutting PR will cut your losses in the short run I would say. It will make you feel better and conserve cash. But in the long run cutting marketing and PR is a recipe for disaster.

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