The News Review:
- Local schools prove that good relations can save time money
- Pentagon mixed propaganda with PR report finds
- Public Relations Firm VSC Consulting Expands Reach to India With …
- Audit finds military support program badly managed
- Detroit Newspapers May Sharply Cut Home Delivery
Local schools prove that good relations can save time money
San Antonio Express TX
The Castellas probably never even considered that their generous donation might benefit more than one institution of higher learning when they earmarked a portion of their estate for research. As public funding for education continues to shrink colleges and universities are left no choice but to solicit private donations. Maintaining good relationships with donors or their descendants is not only good public relations but also could help avert legal messes down the road. It is a $140 million lesson Princeton University officials could have used early on.
Related from Advertisingmonster: Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time …
Pentagon mixed propaganda with PR report finds
Raw Story MA
An inspector general’s report said a whopping. html>$1 million had been used to merge propaganda and PR efforts in 2007 and 2008.
Public Relations Firm VSC Consulting Expands Reach to India With …
MarketWatch
According to PRWeek VSC is ranked among the top boutique agencies in the United States and has won 24 awards for its work in consumer technology mobile gaming and advertising. With strong relationships across the wireless entertainment and technology sectors VSC continues to drive awareness and visibility for its clients including coverage in today’s top business and consumer outlets: the Wall Street Journal the New York Times “The Today Show” CNN BusinessWeek The Associated Press the Economic Times TechCrunch Reuters the Times of India the Hindustan Times Advertising Age Forbes MTV GameSpot IGN the Financial Times as well as coverage on ABC NBC and CBS and in many other targeted trade media outlets. About VSC Consulting VSC is an award-winning strategic public relations and digital marketing boutique founded in 2002 by Vijay Chattha who wanted to evolve the antiquated industry of public relations into a more aggressive and entrepreneurial approach to marketing based on results and creativity. The firm offers a comprehensive suite of services that includes public relations product development viral marketing online marketing digital video creation analyst relations events and promotions and tradeshow strategy. SOURCE: VSC Consulting VSC Consulting Vijay Chattha 415-677-9125Copyright Business Wire 2008.
Audit finds military support program badly managed
The Associated Press
The inspector general’s audit focused on $9. 2 million spent on the “America Supports You” program between 2004 and 2007. Most of the money was paid to Susan Davis International a public relations firm in Washington. During that period the program shifted from informing troops about how they were being supported to actively soliciting that backing from schoolchildren businesses celebrities and the media the report said. Breaking down the fees paid to the Susan Davis International the audit says the department had nearly one dozen of the firm’s employees working on the program in 2007 at a cost of $2. 6 million “or an average annual rate of $223453 per person to perform public relations efforts. “The company also was improperly reimbursed for $17345 in charges the audit concluded.
Detroit Newspapers May Sharply Cut Home Delivery
New York Times United States
The changes will be accompanied by staff cuts these people said. Newspapers across the country are besieged by falling revenue but the papers in Detroit home of the struggling auto industry face particularly grim prospects in the next year. Calls to the Detroit Media Partnership which runs the two papers were returned by an outside public relations consultant Leland K. “There will be an announcement of a new business model made on Tuesday” Mr. He declined to elaborate except to say “We do expect to print newspapers every single day.