The News Review:
- Shop To Earn/Shop To Earth Partners With Online PR Agency
- CSC Selects Ogilvy PR for Branding and Marketing Initiatives
- Ketchum Acquires Fifth Largest US Technology PR Firm, Access …
- PR Lessons from the Presidential Campaign
- Two Leading Children’s Interactive Entertainment Companies Tap …
Shop To Earn/Shop To Earth Partners With Online PR Agency
MarketWatch
1, 2008
LAS VEGAS, NV, Nov 01, 2008 (MARKET WIRE via COMTEX) –
ShopToEarn (Shop To Earn), a new and innovative e-commerce shopping
portal featuring major retailers, coupled with cash back discounts,
is pleased to announce its partnership with a leading online PR
agency, The Buyer Group. Boasting over 45,000 members, Shop To Earn
and ShopToEarth (Shop To Earth) flew under the radar until early this
summer, when their explosive growth could no longer go unnoticed. “Utilizing online PR will allow us to grow our brand and take our
communication to the next level,” said Shop To Earn President, Dan
Swiniarski. “Our partnership with The Buyer Group will not only
improve the communication efforts with our current members but also
impact the current online perceptions of Shop To Earn and Shop To
Earth. ”
The Buyer Group will support Shop To Earn members with social media,
including hosting an official blog, and online public relations. These initiatives will provide incentive and positive press about the
company where every member will see measurable increases in their
bottom line. “The Buyer Group’s partnership will further support the efforts of
our members, allowing them a greater opportunity to grow their
individual businesses,” said Swiniarski.
CSC Selects Ogilvy PR for Branding and Marketing Initiatives
MarketWatch
, as its Agency of Record to enhance the company’s
branding and marketing initiatives. “CSC wanted to hire a powerhouse agency with a strong Washington
presence as well as a deep global footprint,” said Guy Nielsen, CSC’s
chief marketing officer. “CSC sought additional firepower for its
re-branding, and we couldn’t have found a better fit — both
culturally and geographically — than Ogilvy PR,” he added. The agency will support CSC’s strategic global brand repositioning
that began earlier this year, designed to clearly communicate what CSC
stands for: global experience, industry-specific expertise, a
collaborative approach and tenacious ingenuity. In addition, Ogilvy
PR will focus on enhancing CSC’s brand recognition through a
comprehensive corporate awareness campaign, positioning CSC as a
thought leader in technology-enabled business solutions and services. “In seeking client partners, we take greatest interest in companies
that are leaders in their industries and rich in heritage. CSC
certainly stands out in a class above others in any regard,” said
Robert Mathias, managing director of Ogilvy PR’s Washington, D.
Related from CSC Selects Ogilvy PR for Branding and Marketing Initiatives
Ketchum Acquires Fifth Largest US Technology PR Firm, Access …
MarketWatch
Our strategy was to source the best expertise available in technology PR and we found just that in Access, an industry leader. They are out in front of the innovation taking place in the technology sector and can apply their insights across all industries. As impressive, for more than a decade they have been — and continue to be — pioneers in the application of digital media to public relations. These attributes, along with their highly respected leadership team and depth of talent across their 75-member workforce, will provide great additional strategic advantages to our clients. ”
Through traditional media relations, national product launches, social-media campaigns and long-range thought-leadership programs, Access provides clients with integrated PR services in both the online and offline arenas. Access will continue to operate under the Access brand name out of its San Francisco headquarters and New York office. “Our clients and staff will be well-served by our joining Ketchum,” said Access President and CEO Susan Butenhoff.
PR Lessons from the Presidential Campaign
Leland Tribune, NC
The first involves media relations, and the second relates to the expectations game. First, according to this article on.
Two Leading Children’s Interactive Entertainment Companies Tap …
MarketWatch
“Both PSYCLOPS and Cookie Jar are extremely
innovative and exciting companies that are at the forefront of the
children’s interactive entertainment industry,”
said Jason
Wonacott, CEO, Wonacott Communications. “Both
companies understand and appreciate the value of working with a PR
agency that has all of the tools and experience of a major firm, but the
adaptability and personal touch of a boutique practice. ”
Wonacott Communications is spearheading the public relations campaign
launching PSYCLOPS
this holiday season. PSYCLOPS enters the kids market with iPod nano “3G”
protective cases and the kid-friendly and kid-safe interactive website PSYCLOPS
HeadQuarters for kids 8-14 years old. Currently in open beta
service, PSYCLOPS
HeadQuarters provides kids with an immersive music and dance
experience where their creativity can flourish. Kids and parents
interested in being among the first to experience PSYCLOPS HeadQuarters
can sign up at the official website,.