The News Review:
- CSC Selects Ogilvy PR for Branding and Marketing Initiatives
- Ketchum Acquires Fifth Largest US Technology PR Firm, Access …
- PR Lessons from the Presidential Campaign
- 4th Annual Houston Port Region Coffee Symposium Features Latin America
- Two Leading Children’s Interactive Entertainment Companies Tap …
CSC Selects Ogilvy PR for Branding and Marketing Initiatives
MarketWatch
, as its Agency of Record to enhance the company’s
branding and marketing initiatives. “CSC wanted to hire a powerhouse agency with a strong Washington
presence as well as a deep global footprint,” said Guy Nielsen, CSC’s
chief marketing officer. “CSC sought additional firepower for its
re-branding, and we couldn’t have found a better fit — both
culturally and geographically — than Ogilvy PR,” he added. The agency will support CSC’s strategic global brand repositioning
that began earlier this year, designed to clearly communicate what CSC
stands for: global experience, industry-specific expertise, a
collaborative approach and tenacious ingenuity. In addition, Ogilvy
PR will focus on enhancing CSC’s brand recognition through a
comprehensive corporate awareness campaign, positioning CSC as a
thought leader in technology-enabled business solutions and services. “In seeking client partners, we take greatest interest in companies
that are leaders in their industries and rich in heritage. CSC
certainly stands out in a class above others in any regard,” said
Robert Mathias, managing director of Ogilvy PR’s Washington, D.
Related: CSC Selects Ogilvy PR for Branding and Marketing Initiatives
Ketchum Acquires Fifth Largest US Technology PR Firm, Access …
MarketWatch
Our strategy was to source the best expertise available in technology PR and we found just that in Access, an industry leader. They are out in front of the innovation taking place in the technology sector and can apply their insights across all industries. As impressive, for more than a decade they have been — and continue to be — pioneers in the application of digital media to public relations. These attributes, along with their highly respected leadership team and depth of talent across their 75-member workforce, will provide great additional strategic advantages to our clients. ”
Through traditional media relations, national product launches, social-media campaigns and long-range thought-leadership programs, Access provides clients with integrated PR services in both the online and offline arenas. Access will continue to operate under the Access brand name out of its San Francisco headquarters and New York office. “Our clients and staff will be well-served by our joining Ketchum,” said Access President and CEO Susan Butenhoff.
PR Lessons from the Presidential Campaign
Leland Tribune, NC
The first involves media relations, and the second relates to the expectations game. First, according to this article on.
4th Annual Houston Port Region Coffee Symposium Features Latin America
MarketWatch
com
Members of the public who wish to speak at a Port Commission meeting will be asked to sign in at the 4th floor lobby area. They may speak when the Chair calls on them during the appearances portion of the agenda and their comments will be limited to three minutes. The public comment protocol is available on the PHA Web site, at:. html
To access the port’s web site photo gallery, please visit.
Two Leading Children’s Interactive Entertainment Companies Tap …
MarketWatch
“Both PSYCLOPS and Cookie Jar are extremely
innovative and exciting companies that are at the forefront of the
children’s interactive entertainment industry,”
said Jason
Wonacott, CEO, Wonacott Communications. “Both
companies understand and appreciate the value of working with a PR
agency that has all of the tools and experience of a major firm, but the
adaptability and personal touch of a boutique practice. ”
Wonacott Communications is spearheading the public relations campaign
launching PSYCLOPS
this holiday season. PSYCLOPS enters the kids market with iPod nano “3G”
protective cases and the kid-friendly and kid-safe interactive website PSYCLOPS
HeadQuarters for kids 8-14 years old. Currently in open beta
service, PSYCLOPS
HeadQuarters provides kids with an immersive music and dance
experience where their creativity can flourish. Kids and parents
interested in being among the first to experience PSYCLOPS HeadQuarters
can sign up at the official website,.