The News Review:
- Business Diplomacy Practiced by Public Relations Professionals is …
- Public Relations Society of America Austin Chapter to Host 2008 …
- Boston Area Marketing and PR Firm Brings “VividContext …
- Arizona State University Taps Impress Public Relations to Support …
- Marketwire and PRWeek Partner in Oct. 30 Webcast to Help PR, IR …
- Tourism PR Professionals Win Cushman/SATW Awards for Array of …
Business Diplomacy Practiced by Public Relations Professionals is …
MarketWatch
This is among the
conclusions drawn by a new analytical research Gold Paper being released by
the International Public Relations Association (IPRA). “From Marco Polo to Bill Gates, business leaders have acted as diplomats
and as a global force for good citizenship,” according to the IPRA Gold Paper. “It is the role of public relations collaborating with other colleagues within
the corporation to serve a diplomatic function because of their economic,
political, cultural and technological sensitivity to the broader environment
outside in a world of instantaneous media coverage, transparency and
intangible assets. ”
The new IPRA Gold Paper will be presented at the IPRA 2008 Public
Relations World Congress Nov. 13-15 in Beijing, China
(.
Public Relations Society of America Austin Chapter to Host 2008 …
MarketWatch
at the
Gibson Entertainment Relations Showroom. Each year PRSA Austin recognizes industry professionals and their
organizations for excellence in the field of public relations and
outstanding commitment and contributions to the chapter and community. For more information:.
Boston Area Marketing and PR Firm Brings “VividContext …
MarketWatch
Bristowe, an online
marketing expert who currently serves as president of the Boston Chapter
of the American Marketing Association, brings fourteen years of Internet
marketing experience to CCA. Bristowe developed the VividContext approach to unified marketing in
2006, which integrates the full range of marketing disciplines to
cohesively support a client’s core objectives. This proprietary approach leverages the power of digital media by
integrating it with all marketing and public relations initiatives. “Google has created a keyword-based economy
where companies must increase their relevance within context of the
unique demands of their prospects. The VividContext Practice was
invented to help clients become the bright spot they should be and to
unify their message across all marketing channels,”
Bristowe explained. “Other agencies offer
their marketing services in silos. VividContext tears down the walls to
allow a dynamic synchronization of marketing tactics that unleashes a
whole new set of possibilities to produce and measure phenomenal results
for our clients’ businesses.
Arizona State University Taps Impress Public Relations to Support …
MarketWatch
Army and
our industry partners are committed to ensuring that the FDC is
recognized as the nation’s leading
development center for flexible displays and electronics, and a global
center of excellence that will continue to attract industry
collaborators,” said Stephen Goodnick,
Associate Vice President for Research and Economic Affairs at Arizona
State University. “Our relationship with
Impress marks the first time that ASU has engaged an outside public
relations firm, and we have done so because of Impress’
deep industry knowledge and strong media relationships. ”
“The FDC, together with its growing number of
partners, is playing a critical role in the development and
commercialization of advanced flexible display technologies and a
flexible electronics ecosystem,” said Martijn
Pierik, CEO of Impress. “We are honored to
have been chosen by ASU to help the FDC achieve greater recognition for
its groundbreaking work, which will lead to additional and expanded
strategic partnerships to further advance the technology development. ”
About the FDC
The Flexible Display Center at Arizona State University is a
university-government-industry partnership whose mission is to
advance full-color, video rate, flexible display technology and catalyze
development of a vibrant flexible display and flexible electronics
industry. In execution of this mission, the FDC will collaborate with
government, academia and industry to provide comprehensive
flexible electronics capabilities that bridge the high risk,
resource intensive gap between innovation and product development in an
information-secure environment for process, tool, and materials
co-development and evaluation.
Marketwire and PRWeek Partner in Oct. 30 Webcast to Help PR, IR …
MarketWatch
0 – New Media, New Tools, New
Audiences,” and President of PFS Marketwyse
Sally
Falkow, APR, Content Strategist and President of Expansion Plus
Shel Holtz, Principal, Holtz Communications + Technologies
Ruth Cotter, Director of Investor Relations, Advanced
Micro Devices
What:
Webinar: PR 2. 0 Reality Check (click to register)
The “PR 2. 0″ movement gives communication professionals a new arsenal
of tools to reach consumers on the “democratized web. ” Yet, despite
this opportunity, there is a lot of confusion, misunderstanding and
hype about who and which sites really matter, how to make the most of
it all, and where it’s all headed. This webcast features recognized
experts from a variety of perspectives who discuss specific new media
opportunities and provide strategies to maximize them. This webcast is directed to PR, IR and marketing communication
professionals who have a basic understanding of Web 2. 0 terms and
tools.
Tourism PR Professionals Win Cushman/SATW Awards for Array of …
Hospitality 1st (press release), FL
This
was the fourth year of the competition, which is open to all public relations
practitioners. The 14 awards for 2008 were announced in Houston at
the 53rd annual meeting of the Society of American Travel Writers (. The
awards are named for Aaron Cushman, a 40-year member of SATW and a member
of the College of Fellows of the Public Relations Society of America.
Related: Healia Health Communities Wins Three W3 Awards in the Health …