The News Review:
- Boston Area Marketing and PR Firm Brings “VividContext …
- Marketwire and PRWeek Partner in Oct. 30 Webcast to Help PR, IR …
- Delucchi+ Recruits National Media/Research Director
- Arizona State University Taps Impress Public Relations to Support …
- Footwear Brand, Bed Stu, Partners with Pierce Mattie for Fashion PR
Boston Area Marketing and PR Firm Brings “VividContext …
MarketWatch
Bristowe, an online
marketing expert who currently serves as president of the Boston Chapter
of the American Marketing Association, brings fourteen years of Internet
marketing experience to CCA. Bristowe developed the VividContext approach to unified marketing in
2006, which integrates the full range of marketing disciplines to
cohesively support a client’s core objectives. This proprietary approach leverages the power of digital media by
integrating it with all marketing and public relations initiatives. “Google has created a keyword-based economy
where companies must increase their relevance within context of the
unique demands of their prospects. The VividContext Practice was
invented to help clients become the bright spot they should be and to
unify their message across all marketing channels,”
Bristowe explained. “Other agencies offer
their marketing services in silos. VividContext tears down the walls to
allow a dynamic synchronization of marketing tactics that unleashes a
whole new set of possibilities to produce and measure phenomenal results
for our clients’ businesses.
Related: Boston Area Marketing and PR Firm Brings “VividContext …
Marketwire and PRWeek Partner in Oct. 30 Webcast to Help PR, IR …
MarketWatch
0 – New Media, New Tools, New
Audiences,” and President of PFS Marketwyse
Sally
Falkow, APR, Content Strategist and President of Expansion Plus
Shel Holtz, Principal, Holtz Communications + Technologies
Ruth Cotter, Director of Investor Relations, Advanced
Micro Devices
What:
Webinar: PR 2. 0 Reality Check (click to register)
The “PR 2. 0″ movement gives communication professionals a new arsenal
of tools to reach consumers on the “democratized web. ” Yet, despite
this opportunity, there is a lot of confusion, misunderstanding and
hype about who and which sites really matter, how to make the most of
it all, and where it’s all headed. This webcast features recognized
experts from a variety of perspectives who discuss specific new media
opportunities and provide strategies to maximize them. This webcast is directed to PR, IR and marketing communication
professionals who have a basic understanding of Web 2. 0 terms and
tools.
Delucchi+ Recruits National Media/Research Director
MarketWatch
In this role, Annette will oversee the
research, strategy, planning and execution of the firm’s media,
research and public relations programs and assist with its new
business development initiatives. Annette will also serve as the
liaison between the agency and its international media partner,
Americas Media Group Worldwide (AMG -. americasmediagroup. americasmediagroup.
Arizona State University Taps Impress Public Relations to Support …
MarketWatch
Army and
our industry partners are committed to ensuring that the FDC is
recognized as the nation’s leading
development center for flexible displays and electronics, and a global
center of excellence that will continue to attract industry
collaborators,” said Stephen Goodnick,
Associate Vice President for Research and Economic Affairs at Arizona
State University. “Our relationship with
Impress marks the first time that ASU has engaged an outside public
relations firm, and we have done so because of Impress’
deep industry knowledge and strong media relationships. ”
“The FDC, together with its growing number of
partners, is playing a critical role in the development and
commercialization of advanced flexible display technologies and a
flexible electronics ecosystem,” said Martijn
Pierik, CEO of Impress. “We are honored to
have been chosen by ASU to help the FDC achieve greater recognition for
its groundbreaking work, which will lead to additional and expanded
strategic partnerships to further advance the technology development. ”
About the FDC
The Flexible Display Center at Arizona State University is a
university-government-industry partnership whose mission is to
advance full-color, video rate, flexible display technology and catalyze
development of a vibrant flexible display and flexible electronics
industry. In execution of this mission, the FDC will collaborate with
government, academia and industry to provide comprehensive
flexible electronics capabilities that bridge the high risk,
resource intensive gap between innovation and product development in an
information-secure environment for process, tool, and materials
co-development and evaluation.
Footwear Brand, Bed Stu, Partners with Pierce Mattie for Fashion PR
PR-Inside.com (Pressemitteilung), Austria
com) for Fashion PR. The fashion public relations team at Pierce Mattie will focus on securing top tier coverage in broadcast, print and social media outlets for Bed Stu’s hand-crafted line of footwear. Capitalizing on a lifetime love of creating with the best materials nature provided, Roger Orozco founded Bed Stu in 1995.