PerkettPR Adds Five New Clients — Recognized for PR 2.0 Leadership

The News Review:

- PerkettPR Adds Five New Clients — Recognized for PR 2.0 Leadership
- Wilson leaving WIS after eight years: Reporter to helm public …
- Bionic Products Corp. Retains Boutique Public Relations and …
- Search for PR firm cancelled
- A ‘green’ port requires more than a PR campaign
- Spending plan only ‘a PR exercise’

PerkettPR Adds Five New Clients — Recognized for PR 2.0 Leadership
MarketWatch 
17, 2008

BOSTON, MA and DETROIT, MI and SAN FRANCISCO, CA, Oct 17, 2008 (MARKET WIRE via COMTEX) –
PerkettPR, Inc. , provider of exceptional public relations, social
media marketing and communications campaigns for B2B and B2C
companies worldwide, today announced its continued growth with the
addition of new clients GiftGirl, Lotame, Marteleron, TeleMessage and
Wavemark. As evidenced by the diversity of its client roster and
recent nomination as a “Best of the Best” PR firm by IT Journalists,
PerkettPR continues to gain national recognition as a “PR 2. 0″ leader
– combining traditional PR methods with social media marketing and
customer communications campaigns for companies worldwide. “Wow, I am smiling! The PerkettPR team has demonstrated domain
expertise in PR within traditional and Web 2.

Wilson leaving WIS after eight years: Reporter to helm public …
Trading Markets (press release), CA 
“I felt like I was talking to them,” Wilson said. Many local viewers have shared a connection with Wilson, who after eight years of reporting for WIS, is leaving the station to become Lexington Medical Center’s public relations director. She replaces Margaret Gregory, who was named director of public relations and marketing at Sisters of Charity Providence Hospitals. Wilson is the second high-profile WIS reporter to leave in as many months. In September, Lucas McFadden joined Rock Hill’s CN2 News. Wilson said WIS had offered a promotion, which would have included some anchor work, but she wanted more time with her family. She and husband Alan Wilson, the son of U.

Bionic Products Corp. Retains Boutique Public Relations and …
MarketWatch 
, “Additional
distribution channels recently announced have given Bionic Products
Inc. the opportunity to grow exponentially in the weeks and years to
come. With supply channels and ‘world renowned’ celebrities in place,
we have begun an aggressive marketing campaign using BWC’s sources as
well as many years of public relations and commercial advertising
expertise. ” For more information see YouTube Link:.
Related: Reminder: “TLC 10 Years Younger” Features Beverly Hills…

Search for PR firm cancelled
Royal Gazette, Bermuda 
2008 07:31AM Search for PR firm cancelled By Sam Strangeways Government has dropped plans to recruit a US public relations firm to counter so-called “destructive” media coverage at home ? after an expert declared the publicity was doing no harm to Bermuda’s reputation abroad. The news comes as it was revealed that the Department of Tourism is already paying almost $450,000-a-year to a New York PR agency to promote the Island as a top holiday destination, Corbin & Associates was awarded the three-year contract, which sees it pick up $36,000-a-month from Bermuda’s taxpayers, last year. In 2005, US marketing company Global Hue ? the company behind the Feel the Love campaign ? secured a $13. 2 million contract as the Tourism Department’s principal advertising agency. Statistics released earlier this month for the second quarter of 2008 showed air arrivals in Bermuda were the lowest since 1980 and visitor spending was down $18 million.

A ‘green’ port requires more than a PR campaign
Charleston Post Courier, SC 
The traffic from Wando has overwhelmed I-526. Predictably, the SPA’s Environmental Impact Statement says that I-26 will fail shortly after the Navy terminal opens, with 7,000 additional truck trips per day on the interstate. The SPA has, however, launched an elaborate public relations campaign broadcasting its green intentions. Using $93,000 in taxpayer dollars, the agency hired a top marketing firm to bombard legislators and the local press with stories that are each, well, a little twisted. There’s always an upbeat headline, and spin-controlled prose that makes the SPA look great if you don’t know much about port pollution. But, bottom line, no strategy has yet been announced that will have a meaningful near-term impact. Here is just one of many examples.

Spending plan only ‘a PR exercise’
The Age, Australia 
RMIT transport planning lecturer Paul Mees lambasted Meeting Our Transport Challenges when it was released, and said yesterday the new analysis showed he was right. “The property council, understandably, thought that Meeting Our Transport Challenges was a transport plan,” he said. “Instead, it was a public relations document designed to deflect public anger about the deteriorating state of public transport.
Related: Working partners

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