Say What?, Add Some Firepower to your PR, The Working Case Study, Same Old, Same Old PR Still Tops, Why Not PR That Gets Real Results?, Two Donts for Financial Planners Seeking Free Publicity, How Would You Ever Know?, Managers: Are You PR-Fit?, HELP: I Need a Press Kit!, Dont Need No Stinking PR?, R.O.I. -- O.K., Heres The Deal!, PR: Whats the Point?, Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool), Media Contact Lists and How to Build a Fantastic One, Financial Planners Publicity and Marketing

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How To Get Radio-Active PR For Your Non-Profit Cause-Part One
All of these formats potentially provide some opportunity for a charity to get its message broadcast. To improve your chances of being of interest to a station, you must therefore be closely in tune with the station's audience.

P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than for other types of business people. is a very effective strategy for promoting Professional Services Providers.

What I Do
Sad to say, there's a little more work to do in the form of "The Message. Minus such a budget, do it yourself, and with colleagues, by carefully monitoring how these people feel about your organization.

All Youve Got To Lose Is Everything
And that's why you must list them in priority order so you know where you really need to direct your resources. Try it out on a few colleagues to see it if really is persuasive.

Can Your PR Game Plan be Salvaged?
Sit down and list those outside audiences of yours whose behaviors can damage your organization's prospects. Your public relations goal can now be established using the responses you just gathered.

Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The company was formed to market a wellness product, Monavie and Monavie Active, in the United States, Canada, Puerto Rico, Singapore and Australia. Monavie Active is fortified with celadrin and glucosamine.

Dont Do This to Your News Release!
Sending your news release out on an advertising line can get it shredded fast even if it is a good story. These can cause your news release to end up in the shredder!I will discuss five of them here that I believe you should look at first.

Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Press tours work especially well when having something physical to show a writer - a new, easily demonstrated product, for example.

Publicity - The Right Media Person to Call for Free Publicity
The decision maker in the media game is the editor-but resist the temptation to call them. if you personally know a reporter, or you have a mutual friend, it's fine to call that person even if you know they aren't the right reporter.

Publicity - Use This System to Track Publicity Progress
First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.


Say What? I say that corporate speak is akin to what is happening in customer service. See what you think. READ Add Some Firepower to your PR You need one that speaks to the "problematics" that showed up during your key audience perception monitoring. people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. READ The Working Case Study Call her today for help with your white paper, trade journal article, case study, positioning document, or any other B2B marketing piece. They'd do a case study all right, but you wouldn't want them to. READ Same Old, Same Old PR Still Tops But keep in mind that your PR people are also in the perception and behavior business and can pursue the same objective. Like human nature over time, the power of good public relations remains the same. READ Why Not PR That Gets Real Results? Look at some real results that can come from this approach to public relations. the right PR really CAN alter individual perception and lead to changed behaviors that help you win. READ Two Donts for Financial Planners Seeking Free Publicity Don't give up hope of getting quoted in or writing an article for a publication just because you don't advertise in it. This leads to two very important "don'ts. READ How Would You Ever Know? Getting that message to members of your target audience is the least complicated step in the problem solving sequence. Instead, you lay out the truth in a credible manner, keeping in mind your create-change-reinforce strategy choices. READ Managers: Are You PR-Fit? The only caution here is to check and double-check that those you choose are known to reach people like those who make up your target audience. But that can get expensive indicating, at least to me, that the alternative use of your own PR staff to handle this chore, is the better choice. READ HELP: I Need a Press Kit! Depending on the industry, most companies use a combination of the two to meet the needs of the press. Remember, the purpose of a press kit is to let the outside world into the inner workings of your organization. READ Dont Need No Stinking PR? Now, you need to see indications that perceptions are being altered as a result of your corrective message. The alternative is to spend a LOT of money on a professional survey. READ R.O.I. -- O.K., Heres The Deal! This means you set a clearcut behavioral goal for a key target audience when you began the program, and you achieved it. as you're entitled to. READ PR: Whats the Point? The point is simply stated for businesses, non-profits and associations. Here's the point. READ Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool) If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity. If you don't think your business or organization needs a Web site, consider this. READ Media Contact Lists and How to Build a Fantastic One Keep in touch with your media list on a regular basis. If someone does move don't cancel them off with one touch of the delete button. READ Financial Planners Publicity and Marketing - Live By The Calendar The media live by the calendar. Following the seasons is one of the best - and easiest - ways to slice your topic. READ

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