Ten Media Crisis Tips, Making the News - Tips from A News Journalist, Are You Sure You Know What Youre Doing?, PR Where it Matters Most, Using Media and PR to Your Advantage., Photographs - Ten Tips For Getting Good Shots, What Is Best Practice Public Relations?, Media Training 101: When 60 Minutes Knocks On Your Door, How To Write More Powerfully For PR, Offline And Online, A Winning Game Plan, How To Create A News Angle, PR Planning: Mapping Out Your Strategies, Tactics, Right PR Focus A Powerful Advantage, Public Relations Strategies: Announcing News on a Press Tour, Publicity From Thin Air

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PR and the Small Matter of Results
Despite the article's headline, public relations results are no small matter. Big job now is to pick out the actual, offending perception to be changed, and that becomes your public relations goal.

Effective Media Relations - You Won't be Talking to the Media Without It!
Once you're comfortable talking to the media you should take a proactive approach to your media relations. Being available for comment when asked is another essential ingredient in effective media relations.

Want This Kind of PR?
But without a hefty budget to hire professional survey people, you and your colleagues will have to monitor those perceptions yourselves. You'll want to be ready for queries about progress by again monitoring perceptions among your target audience members.

How to Write a Media Release That Wins You Coverage & Exposure
Below are 10 strategies to help you write releases that get your message heard and distributed. Editors & Writers, receive upward of hundreds to thousands of releases a week.

Managers: Do You Trust Your PR?
Schedule a special sitdown with PR staff to run through just how you plan to guage perception and monitor opinion among your key outside audiences. They must agree with the vital necessity to know how your outside audiences perceive your operations, products or services.

Crisis Management
"The same can happen to a company without a crisis management plan in place. It's possible to survive the crisis and thrive as PG&E did.

Why Managers Need the PR Advantage
As you probably know, a message's believability can sink or swim on the credibility of the means used to deliver it. So, you may decide to unveil it (and monitor reactions) before smaller meetings and presentations rather than using higher-profile news releases.

Are You a PR Chowderhead?
Check out the PR work underway in your unit for activities like these. make sure the tactics you select have a proven record of reaching people like those in your target audience.

Right PR Focus A Powerful Advantage
Yes, that's powerful! Especially when it leads to advantages like these. first, a PR blueprint you can rely on, say, like this one.

Media Contact Lists and How to Build a Fantastic One
Keep in touch with your media list on a regular basis. If someone does move don't cancel them off with one touch of the delete button.


Ten Media Crisis Tips Want it or not, a crisis will bring the media to you and thrust you into the spotlight. In dealing with the media during a crisis, here are 10 specific steps to follow. READ Making the News - Tips from A News Journalist FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING6. DOES NOT HAVE AN OBVIOUS 'SPIN'If it is overtly trying the 'sell' something the release is likely to go no-where. READ Are You Sure You Know What Youre Doing? That way, you KNOW you're getting your money's worth. It's pure success when you meet that goal. READ PR Where it Matters Most Be certain they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit. Change existing perception, create perception where there may be none, or reinforce it. READ Using Media and PR to Your Advantage. * Choose the right media* Write your material to be effective* Contact the right person, and* Submit your information in an appropriate way. Here's some advice to help you use media wisely and improve your results. READ Photographs - Ten Tips For Getting Good Shots Photographs are essential for getting good publicity in the print media, especially magazines, newspapers, internal newsletters and even websites. Good media relations practitioners should always be on the lookout for good photographs. READ What Is Best Practice Public Relations? Why, public relations that stays true to its fundamental premise, of course. But it's worth it! What you want to question those folks about, of course, is the same topics you raised the first time around. READ Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. Prepare yourself with media training before reporters come knocking on your door. READ How To Write More Powerfully For PR, Offline And Online And one last tip on how to get the best from press releases - use "quotes" from the key people involved in the story. I salivate just thinking about how I could spend the fortunes wasted on those releases and photographs over so many years. READ A Winning Game Plan They usually make news and include activities such as open houses, roadshows, awards ceremonies, trade shows and contests. Example. READ How To Create A News Angle literally an "angle" for your story. For example, in a recent issue, we gave specific contact information on how to contact the producers of the Oprah Winfrey Show. READ PR Planning: Mapping Out Your Strategies, Tactics Developing a PR plan takes time and energy, but is essential to bringing focus to your PR program. Look at your menu of offerings, in terms of products, services or areas of expertise, or at the underlying challenges your organization faces. READ Right PR Focus A Powerful Advantage Yes, that's powerful! Especially when it leads to advantages like these. first, a PR blueprint you can rely on, say, like this one. READ Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Press tours work especially well when having something physical to show a writer - a new, easily demonstrated product, for example. READ Publicity From Thin Air In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. READ

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