Do You Really Need PR?, Can Newbies Avoid The Pitfalls?, A Blueprint for Managing your PR, Trade Show Tactics Revealed, How to Get $1000 worth of Advertising for $60, Public Relations Primer, Part II: Five Dos, Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity, Publicity: Nailing a Media Interview, Part III (Staying on Topic), Managerial Survival Key, Publicity: Nailing a Media Interview, Part I, The Ten Ps of PR, Write Press Releases That Dazzle, Some Cool P.R. Tips for These Dog Days of Summer, Imagine PR Like This Helping You, A PR Surprise for Managers

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Publicity: Financial Planners That Get It Follow One Rule
And that's why any financial planner should build 80% of their publicity around what the prospect cares about. The media love only one thing more than information, and that's people's problems.

Want to Light a Fire Under Your PR?
You must prepare a persuasive message that will help move your key audience to your way of thinking. It's time to establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring.

Media Savvy - How To Lead, Persuade, And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The only way to build your reputation is by learning the secrets of how the media works and we can help you do that.

How to Make A Great Press Kit - A Musicians Guide
As an owner of an independent record label, I often get asked how to put together a great press kit. A good quote from a reputable source (not your brother-in-law) can add a lot of credibility to your press kit.

How to Get a Story About You or Your Business in USA Today
In a USA Today story on gas prices related to Hurricane Katrina, a small business, gasbuddy. Additional Media Coverage Resulting from a Story in USA Today.

Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced. create opinion/perception where there may be none, change existing opinion or reinforce it.

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release. Sending a sample can help improve your chances for getting some free publicity for your company.

Three Communication Secrets of The Great Communicator
The third key to being a great communicator is wit. Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles.

5 Critical Tests Every Press Release Must Pass
I call them "The Five Tests Every Press Release Must Pass. htmBoth these release announce product rollouts, and both pass the "5 Critical Tests" with an A+ grade.

Do I Really Need a Publicist?
Many people in the media prefer not to work with anyone who does not have a publicist for the reasons I've just mentioned. That way, when a producer says no, I can take it because he's not turning me down, he's turning down my client.


Do You Really Need PR? So we agree that, yes, you really need public relations. Or, if you can tap a good sized budget, you can ask a professional survey firm to do the job for you. READ Can Newbies Avoid The Pitfalls? Newcomers can avoid those pitfalls by grasping early-on The Rosetta Stone of public relations, i. , a guide to understanding the discipline and its core strength. READ A Blueprint for Managing your PR But fortunately, your PR people are also in the perception and behavior business and can pursue the same objective. Be sure that your PR staff is really on board for the whole effort. READ Trade Show Tactics Revealed Use this opportunity of being part of the trade show to network with other trade show participants. The trade-show organizers will be promoting the event in the various media and your company should find out if you can tag onto this media blitz. READ How to Get $1000 worth of Advertising for $60 When it's printed, you just received $1,000 worth of advertising for $60. Second, your press release must conform to the standard layout style of press releases. READ Public Relations Primer, Part II: Five Dos You can use that story over and over again in your marketing and publicity efforts. Your competitors are probably seeing the same thing you are. READ Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity create your very own story. One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump. READ Publicity: Nailing a Media Interview, Part III (Staying on Topic) In a media interview, always stick to your main points without rambling or digressing. One advanced technique you can use in a tough interview is "bridging. READ Managerial Survival Key Remember that the success of your new public relations effort depends heavily on how well you gather these key audience perceptions. You need information about those key external audiences. READ Publicity: Nailing a Media Interview, Part I in mediaworld, almost all the time, tangent = someone else's story, not yours, getting talked about. The most important thing to remember for any interview. READ The Ten Ps of PR If you're going to go to all the bother of putting a press release together it had better be powerful. Just like you rarely make a new friend over the process of one telephone call, it will take time to build up bonds and those all important "contacts. READ Write Press Releases That Dazzle As a former editor, I speak from experience when I say that most press releases end up in the garbage can. If you really want to take advantage of the possibilities press releases can offer, keep hanging in there. READ Some Cool P.R. Tips for These Dog Days of Summer In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr. READ Imagine PR Like This Helping You Here's a public relations blueprint that functions like your own PR Global Positioning System. However, you can always use your PR people who are also in the perception and behavior business and can pursue the same objective. READ A PR Surprise for Managers Review with them your blueprint for monitoring and gathering perceptions by questioning members of your most important outside audiences. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. READ

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