Media Training: Stop Talking, Already!, Speaking to the Press, Publicity Wont Thrive on Press Releases Alone, Make the Media Your Friend, Publicity - Use This System to Track Publicity Progress, Getting to Know Your Local City Council Members, How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now, Top 10 Tips for Successful TV Interviews, Ill Alert The Media, Go Ahead, Marketing-Minded Financial Planners, Call a Reporter, Media Training: When Reporters Bully You, The Three-Mile Radius, Dont Use PR, Does the PR Blueprint Work?, Media Relations: Ending the Press Release Crutch

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Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
If you are not sure of the answer to a reporter's question, say these words. Tell the reporter you'll look into it, and call back soon.

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media take a raw ingredient - information - and condense, distill, sort, and package it into a product called news. Distilling that information into news, and then assembling it into appealing packages called stories, is essentially what the news media do.

PR: Behavior Modification Specialist
Later, this will become the behavior modification goal against which you will measure progress for each target audience. Perceptions that, if ignored long enough, could well result in behaviors that run counter to those you want.

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter. I've said it before, in dozens of articles and presentations to financial planners looking for free publicity.

Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Following the seasons is one of the best - and easiest - ways to slice your topic.

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Whereas you might take a client to an expensive restaurant to emphasize your financial planning success, don't do this with a reporter. If this is the case, you should consider offering to meet the reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.

Knowing the Community
Think about the community and your place in it. This is smart networking and shows your commitment to the community.

Media Training - Essentials for ALL Office Professionals
Here are ten tips on how to be media savvy for all office professionals. Good office professionals are the heartbeat of an organisation and control the flow of information.

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS.

How To Write More Powerfully For PR, Offline And Online
And one last tip on how to get the best from press releases - use "quotes" from the key people involved in the story. I salivate just thinking about how I could spend the fortunes wasted on those releases and photographs over so many years.


Media Training: Stop Talking, Already! Brad Phillips is the founder and president of Phillips Media Relations. But in the setting of a media interview, they almost always say too much. READ Speaking to the Press Remember if your story is rejected or not picked up by the press, don't let it get to you. When you're ready to speak to the press be clear, honest, and to the point. READ Publicity Wont Thrive on Press Releases Alone Some get 60 press releases a day-and on a good day they have time to write only two stories. Reporters are inundated by press releases. READ Make the Media Your Friend The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. READ Publicity - Use This System to Track Publicity Progress First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. In my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media. READ Getting to Know Your Local City Council Members Other ways to meet city council members is to find out things about them from neighbors such as. The easiest way to meet city council members is to meet them at an event. READ How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Whether you hire an outside professional or keep your publicity in-house, these strategies should be a part of your marketing plan. Before paying for such a service, however, be sure to identify hidden talent in your organization - there may be a great writer in your midst. READ Top 10 Tips for Successful TV Interviews comJoanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. READ Ill Alert The Media Now, alert the media. There is something newsworthy happening at your organization right now. READ Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter. I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. READ Media Training: When Reporters Bully You It is not your job to be your own critic - that is the job of the reporter and your opponents quoted in the piece. Second, this approach works well if you're defending an ideology or point of view you truly believe in. READ The Three-Mile Radius The first step in growing your business is to own the three-mile radius surrounding it. If your business doesn't fall into this category, remember to focus on owning your three-mile radius. READ Dont Use PR Then prioritize them and we'll use #1 on the list as our example for this article. Department of the Interior, and deputy assistant press secretary, The White House. READ Does the PR Blueprint Work? Such networks provide much of the perception monitoring needed to discover and track how the organization's key target audiences perceive it. This prioritizes them as to impact, highlighting which target audiences require special attention and a hefty chunk of the public relations budget. READ Media Relations: Ending the Press Release Crutch When most people think of media relations, they think of press releases. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results. READ

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