What Some Pros Know About PR, 7 Simple Steps To A PR Launch, Keep The Publicity Machine Rolling with Reprints, Anchor Your Relationships, Public Relations Going O.K?, Are You Dissing Public Relations, PR: Room at the Bottom?, What Many PR Users Ignore, A Company That Doesnt Need Public Relations?, Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?, Public Relations Primer Part III: 10 Donts, Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch, Do You See PRs Real Value?, Effective Media Relations - You Won't be Talking to the Media Without It!, Managers, Got a Grip on Your PR?

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Underestimating the Power of In-House PR
Never underestimate the power and dedication of your in-house staff. They offered our in-house marketing team the chance to bid on the company's PR project as if we were an outside agency.

Meet The Media
Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. They want email pitches.

What Kind of PR Makes Sense?
Department of the Interior, and deputy assistant press secretary, The White House. people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Managers and PR Genius
In particular because perceptions almost always lead to predictable behaviors, and that, of course, is what will soon concern you the most. Delivering your message is not a complex task and your PR folks will help select the proper communications tactics to get the job done.

PR: Behavior Modification Specialist
Later, this will become the behavior modification goal against which you will measure progress for each target audience. Perceptions that, if ignored long enough, could well result in behaviors that run counter to those you want.

24 Killer Press Release Secrets
Write a press release about a free e-zine you're publishing. Create a press release about online products or services you're giving away.

Is PR Right for You? 6 Questions to Ask
You can be building your long-term expert campaign with PR and building short-term customers with advertising. Public relations, or PR, is the art of getting someone else to write or talk about you or your business.

In PR, You Pay When You Stray
You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. When they finally clear out, you've limited the damage an expensive and long-lasting disruption could have caused.

Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter. I've said it before, in dozens of articles and presentations to financial planners looking for free publicity.

Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. Public relations is very different from advertising.


What Some Pros Know About PR Pros usually know that a variety of operating results can flow from such an approach to public relations. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. READ 7 Simple Steps To A PR Launch A PR product or service launching is a perfect way to build momentum slowly. Credibility is why the most effective brand launching starts with PR. READ Keep The Publicity Machine Rolling with Reprints Check with the publication to see if permission is needed to reprint. Create a strategy to use your publicity proactively to reach and impress everyone with it. READ Anchor Your Relationships Make your relationships "multiplex" and you make them strong, with an anchor that will not let them go!About The Author. "The multiple connections are anchoring your relationship. READ Public Relations Going O.K? The Public Relations StrategyNow, you must select one of three choices available to you when you determine the public relations strategy. The Public Relations GoalSimply stated. READ Are You Dissing Public Relations Fortunately for all concerned, there are dozens of communications tactics available to you. Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. READ PR: Room at the Bottom? be certain the strategy you select is a good match for your public relations goal. reinforce existing opinion, change that perception, or create perception/opinion where there isn't any. READ What Many PR Users Ignore It includes letters- to-the-editor, brochures, press releases and speeches. Unfortunately, a PR goal without a strategy to show you how to get there, is like Shrimp Lo Mein without the noodles. READ A Company That Doesnt Need Public Relations? Should you still need encouragement to hang in there with your brand new public relations program, consider this. We'll use communications tactics that are credible in the eyes of the receiver, effective in reaching him or her. READ Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM? I do recommend sending releases directly to a reporter, especially if it is pre-arranged and contact has already been made through a relationship. Leverage Off An Event Event marketing is a huge growth area for effective public relations. READ Public Relations Primer Part III: 10 Donts Here are ten things not to do if you're aiming to heighten your public profile. 10. READ Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch Whereas you might take a client to an expensive restaurant to emphasize your financial planning success, don't do this with a reporter. If this is the case, you should consider offering to meet the reporter over coffee or for a quick lunch, for a "backgrounder" on your topic. READ Do You See PRs Real Value? If you see those values, you also see PR's REAL value. There are dozens available to you. READ Effective Media Relations - You Won't be Talking to the Media Without It! Once you're comfortable talking to the media you should take a proactive approach to your media relations. Being available for comment when asked is another essential ingredient in effective media relations. READ Managers, Got a Grip on Your PR? To reach that objective, and get a real grip on your PR effort, you need a model like this. Of course your own PR staff is already concerned with perception and behavior matters, so they might lend a hand in this regard. READ

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