Writing a Press Release: How to Write Quotes, 13 Publicity Ideas for Retailers, Marketing-Minded Financial Planners, Its Not Who You Know But What You Know, Your Organization: What Role PR?, Publicity: Polls and Surveys Are a Great Path Free Publicity, Life After Press Release Distribution?, Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want, Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity, Passion with Purpose - The Winning Combination, How to Use Community Relations to Grow Your Business, Getting Free Publicity with Radio Interviews, A Simple Formula for Success, Publicity: Financial Planners That Get It Follow One Rule, So, How Do I Answer That?, Do I Really Need a Publicist?

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Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. Invite everyone you can think of to your party.

Media Savvy - How To Lead, Persuade, And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The only way to build your reputation is by learning the secrets of how the media works and we can help you do that.

Public Relations Primer, Part II: Five Dos
You can use that story over and over again in your marketing and publicity efforts. Your competitors are probably seeing the same thing you are.

Top Ten Tips For Great Sound Bites
Here's some tips to get you ready for your 15 minutes (or more) of fame. Using jargon or trying to sound more important or educated by using big words will only make it hard to use your sound bites or quotes.

Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow.

Managers: Why PR is SO Key
Professional writing is the key requirement -- corrective language, if you will. Whatever you do, be sure that the strategy you choose is a neat fit with your new PR goal.

The Working Case Study
Call her today for help with your white paper, trade journal article, case study, positioning document, or any other B2B marketing piece. They'd do a case study all right, but you wouldn't want them to.

The Most Important PR In America
Now, take steps to find out precisely HOW most members of that key outside audience perceive your organization. It includes letters-to-the-editor, brochures, press releases and speeches.

She Who Has the Gold...
So, no matter who has the gold, the public relations rules that will best serve any business, non-profit or association manager read this way. But when the gold takes the form of top-notch public relations, she AND he get to make rules like these.

Creating Event Magic through Planned Video Production
The video opener was used to kick start the event. She met another corporate event planner who told her how well video had been used at their events.


Writing a Press Release: How to Write Quotes Your quote should be about the information in the press release, not about how great you are. It shows the reporter there's more to the story than some hot air blowing their way. READ 13 Publicity Ideas for Retailers They're always hungry for fresh ideas. Pitch story ideas about your business to the reporter who covers the retail beat for your local business journal or business magazine. READ Marketing-Minded Financial Planners, Its Not Who You Know But What You Know Who you know in the media is only half the game. And here's what you get from knowing someone in the media. READ Your Organization: What Role PR? What that signals for you and your PR team is a second perception monitoring session with members of your external audience. Be sure everyone buys into why it's so important to know how your outside audiences perceive your operations, products or services. READ Publicity: Polls and Surveys Are a Great Path Free Publicity The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys. READ Life After Press Release Distribution? Do make sure that the press release sent is available in two forms - fax and e-mail. One of the members was a new business owner who was very excited about sending out her company's first press release. READ Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want These are the basics to getting publicity anytime you want to. Look at all the holidays coming up and plan to get your news release out in time for each of them. READ Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity To do that, it's either spend on lists or advertising, or learn how to get yourself some free publicity. In this great country of ours, there are basically three ways to get yourself tons of media coverage. READ Passion with Purpose - The Winning Combination Let not your passion to colour the canvas use up all the paint, and neither let not your purpose to paint, curb your creativity. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. READ How to Use Community Relations to Grow Your Business You can and should find ways to increase your ROI (return on investment) for all the community relations activities you take part in. * Long wait to realize results - like public relations, you implement a community relations plan for the long haul. READ Getting Free Publicity with Radio Interviews At the end of your first interviews, you'll remember all the things you wanted to say, but didn't get to. Once they express an interest, be prepared to follow up with an information sheet or bio, and a list of suggested questions for them to ask you. READ A Simple Formula for Success With your communications tactics hammering away, you keep one eye peeled for signs of target audience opinion shifts in your direction. There are just three choices here, create opinion where none exists, change existing opinion, or reinforce it. READ Publicity: Financial Planners That Get It Follow One Rule And that's why any financial planner should build 80% of their publicity around what the prospect cares about. The media love only one thing more than information, and that's people's problems. READ So, How Do I Answer That? Most people have told me that they worry the most when it is the media, because embarrassing or damaging answers could end up on public display. How you answer questions depends on many factors. READ Do I Really Need a Publicist? Many people in the media prefer not to work with anyone who does not have a publicist for the reasons I've just mentioned. That way, when a producer says no, I can take it because he's not turning me down, he's turning down my client. READ

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