Inoculate Yourself Against Bad PR, Media Relations: Making Your Story More Newsworthy, Between Now and Economic Recovery, In PR, You Pay When You Stray, 4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity, Managers: Can We Agree on This?, How to Keep PR Working for You, How Managers Hit PR Paydirt, Dont Waste Money on Public Relations, Do You Have A Press Package?, 35 Quick Tips for Writing A Press Release, Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time, Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries, Publicity: Nailing a Media Interview, Part II (Crisis Management), 3 Reasons to Tap into the Power of Publicity

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Is This the PR You Thought You Were Getting?
Changing people's minds to your way of thinking is a tough assignment, so your PR team must set down the needed corrective language. You must do this if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors.

How to Get Publicity for a Service Business
Here are three ways to get publicity if you are in a service business. An interior designer can offer budget decorating services.

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. They may have interviewed two dozen people for a single two-column story and they can't go back and call each one.

Foolproof Publicity for Marketing-Minded Financial Planners
Think of every PR success as the seed for the next placement. Stay on the lookout for any municipal bond news that arises.

Some Cool P.R. Tips for These Dog Days of Summer
In these lazy days of summer, chances are your competitors have slowed down their efforts considerably, so you've got the edge. In June of 2002, my Hair Restoration Vacation pitch was well-received and led to a subsequent story for Dr.

When Tactics Are Not Enough
Watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. You wouldn't want to select "change existing perception" when current perception is just right suggesting a "reinforce" strategy.

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media take a raw ingredient - information - and condense, distill, sort, and package it into a product called news. Distilling that information into news, and then assembling it into appealing packages called stories, is essentially what the news media do.

Be Patient? Nah, Lets Kill Something
" Just like that buzzard, it is not in the nature of most marketers to be patient for business to grow. Let's kill something.

Are You PR-Challenged?
This time, however, you're looking for evidence that perceptions are being altered in your direction. If you are the impatient type, you can always increase the beat by adding new communications tactics and increasing their frequencies.

Can Your PR Game Plan be Salvaged?
Sit down and list those outside audiences of yours whose behaviors can damage your organization's prospects. Your public relations goal can now be established using the responses you just gathered.


Inoculate Yourself Against Bad PR Your inoculation against bad PR is the underlying premise of public relations, and here it is. Consider yourself alerted when the topic of a progress report is suggested. READ Media Relations: Making Your Story More Newsworthy In order for it to make news again, something has to happen to advance the story. The magnitude of the health crisis on that continent cannot be overstated, and no news editor would likely dub the story unimportant. READ Between Now and Economic Recovery Now, get out there and speak with members of that #1 target audience. And ask a lot of questions about how they feel about you and especially your organization. READ In PR, You Pay When You Stray You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed. When they finally clear out, you've limited the damage an expensive and long-lasting disruption could have caused. READ 4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity PLANTINGPUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTSSome business owners may be of the mindset. "I think we'll wait to launch a publicity campaign until after January 1st. READ Managers: Can We Agree on This? If you had been regularly sampling those perceptions, however, these data would be available to you. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. READ How to Keep PR Working for You In the same way garlic goes with lamb chops, the right PR strategy tells you how to reach your goal. Here, fortunately, things gets easier as you select communications tactics to carry your message to the attention of your target audience. READ How Managers Hit PR Paydirt Department of the Interior, and deputy assistant press secretary, The White House. ; AGM-PR, Texaco Inc. READ Dont Waste Money on Public Relations Adopting this kind of sequence puts the odds in your favor that the money you spend on public relations will not be wasted. First, set down your public relations goal. READ Do You Have A Press Package? It allows you to have everything you need handy. How do you make a friend of the media? A press package can go a long way in helping you deal with the media. READ 35 Quick Tips for Writing A Press Release At end of press release, type "-30-" or "# # #. Leave out "release after" date on second page, all else should be the same. READ Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time Remember with headlines that 'less is more'; so keep it to five words or less. Public relations writing when writing press releases can be a real challenge. READ Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries Only two media in Spanish speaking countries offer RSS. READ Publicity: Nailing a Media Interview, Part II (Crisis Management) Aside from any moral considerations, misleading the media always backfires in the end. Sometimes, way sooner. READ 3 Reasons to Tap into the Power of Publicity These are just a few reasons you should consider letting your business tap into the power of publicity. Next time you are looking for a new way to get the word out about your business, consider tapping into the power of publicity. READ

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