Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner. So, sit down and choose your target publications, list them and tick them off as you read them.

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To make sure yours isn't one of them, avoid these 7 Deadly Sins. At the top of the first page in the left corner, let editors know who they can call if they have questions.

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So here are the most common reasons why news releases fail. You probably think that I've got news releases failing on me day in and day out.

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Once you have done so, the job becomes a matter of prioritizing the several most important print outlets for your story. Once the story breaks via your primary media choice, other vehicles can, and usually will follow.

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It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. Most people avoid using editorial calendars because it takes some time to research and compile.

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Good interviewees apply the same principle during media interviews. Plus, since so many people leave the room during commercials, advertisers want to make sure those people can at least hear the ad.

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Think about the community and your place in it. This is smart networking and shows your commitment to the community.

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The ability to lead, persuade and influence are integral skills for effective managers. The only way to build your reputation is by learning the secrets of how the media works and we can help you do that.

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So it's not so much that they're not listening to you, but that they'll listen only once you pass the non-verbal test. 2) Smile - Unless you're a representative for an airliner that just crashed, it's usually a good idea to smile during an interview.

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But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions. As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success.

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But it will be your work that precedes those tactics that will determine the success of your public relations effort. But this time, you will be watching carefully for signs that the problem perception is being altered in your direction.

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One event in particular was a standout; the Austin's Annual Charity Event with KVET. It is for that reason I joined 10's of thousands of others in the Austin Charity Event.

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Publicity driven traffic doesn't work that way. You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful.

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There are many news outlets that will report your story the right way - for free. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

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He holds a bachelor of science degree from Columbia University, major in public relations. Obviously you'll need the right strategy to show you how to reach that goal.

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