8 Ways to Use Local Publicity to Drive Your Business / PR Monster

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Put Yourself in the Reporters Shoes
"Now step out of the reporter's shoes and think about your company. You'll look in your database for a local computer expert to help you understand the scope of the problem, the damage expected and how to fix it.

Guerrilla PR- Chapter One
But you know and I know they're in the money business just like everyone else. Anyone looking to succeed in business must first master the fundamentals of navigating the media.

Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity
Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity. You worked hard to get a story on your business in a popularwebsite or your local paper.

How To Get Press To Come To You
Don't forget to include your press release at the same time. And here's how you can become one too.

PR - More Than News Releases
PR is much more than cranking out positive client fodder for the media. Public relations and news releases are synonymous in the minds of some.

How to Get a Story About You or Your Business in USA Today
In a USA Today story on gas prices related to Hurricane Katrina, a small business, gasbuddy. Additional Media Coverage Resulting from a Story in USA Today.

Managers: Are You PR-Fit?
The only caution here is to check and double-check that those you choose are known to reach people like those who make up your target audience. But that can get expensive indicating, at least to me, that the alternative use of your own PR staff to handle this chore, is the better choice.

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Whether you hire an outside professional or keep your publicity in-house, these strategies should be a part of your marketing plan. Before paying for such a service, however, be sure to identify hidden talent in your organization - there may be a great writer in your midst.

Want to Light a Fire Under Your PR?
You must prepare a persuasive message that will help move your key audience to your way of thinking. It's time to establish a goal calling for action onthe most serious problem areas you uncovered during your key audience perception monitoring.

A PR Question For Chinese Managers

Anatomy Of A PR Campaign

Media Relations: When Google Got Googled

How to Get More Mileage Out of Your Media Coverage

Whats Important About PR?

Financial Planners, Make Sure Reporters Comprehend Your Topic

The Most Important PR In America

8 Ways to Use Local Publicity to Drive Your Business
While scoring a nice story in BusinessWeek or USA Today is something to celebrate, there are times when you need to grab attention a bit closer to home.
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