Layout
1.   1-2 pages in length.
2.   Double-space.
3.   1.5 to 2 inch margins.
4.   Use company stationary with logo and slogan.
5.   Avoid bright or dark-colored paper.
6.   Center "News Release" at top.
7.   Place a "release date" under "News Release".
8.   On second page, type "page 2".
9.   Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
      else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
    sizes (but no more than four).